Paid Social Media is the New Mainstream

Paid Social Media is the new mainstream for advertising. It is a fun, creative approach to reaching your target audience through Social Media content. Some form of Social Media is used by just about everyone with a smartphone in today’s technology landscape. We are hooked to social media because of its strong algorithm and ability to show each individual exactly what they want. As a young adult who is active on social media of many different forms and grew up using it, my algorithm knows exactly what I like. According to my screen time reports on my iPhone, I spend an hour on Instagram alone daily. This is why Social Media is such a crucial platform for all businesses to market on, as it is so widely used. With the right targeting and content, you can create a meaningful connection to your target audience. Today I will cover what paid social media marketing is, the benefits, the importance of content, and influencer marketing.?

What is Paid Social Media Marketing?

Paid social media marketing is when a business or individual pays a social media company to display their content, either with a boost to their organic content or with unique advertising. Either way, the business is responsible for its content or advertising content.?

Here are some of the benefits from Commonground Digital with my summary of each:

1. Increased Brand Awareness

Naturally, people will become more aware of your brand through advertising on Social Media. It is important to consider that your content will impact how your brand is judged.

1. Improved Brand Loyalty

Social Media allows you the opportunity to connect with your customer base and get to know your target audience better. Audiences are more likely to be loyal if there is a good connection.

1. Higher Conversion Rates

If done right, paid social is a great way to reach larger audiences and create more conversions.?

1. Boost leads for your business

From creating a social media page, you now can track your followers and learn more about your wider customer base.

1. Low-cost advertising

Paid social media advertising is relatively cost-effective. It uses the same Pay-Per-Click or Pay-Per-View method that I have mentioned in previous articles, which helps keep costs down.?

1. User-friendly Interface

The ad backend of paid social media is very intuitive and easy to use, making it a simple advertising tool to get the hang of from an interface standpoint.?

1. In-depth Analytics

Finally, analytics are easy to monitor through the platform to make sure your campaigns are running as expected. This is also helpful for a range of other reasons, including monitoring product performance and getting user insights.?

Why is Social Media content so important?

Social Media viewers judge a brand based on the content they put out, it's that simple. Content is a reflection of the brand, or at least that's how social media users see it. Every once in a while, there is an Instagram reel ad that catches and holds my attention because of its creativity and quality characteristics. It isn’t overly edited, it seems genuine, and it keeps me interested. This makes me think positively about that brand and what they have to offer, as they care about their representation. On the other hand, countless ads are thrown together with stock images and AI text-to-speech voice overlaid, which is overwhelming and downright annoying. I skip these ads after the first half second. I judge the brand as being cheap and fake, just like the ad. If you’re a brand that doesn’t have the bandwidth to make creative, unique advertising on social media, it might be worth hiring an influencer.?

Here is another Interesting Article on Content Creation:

What is Influencer Marketing?

Influencer Marketing is when a brand hires an influencer to make content for the brand. Influencers are professional social media moguls, usually popular for a certain attribute or skill, who create content for social media. Influencers can range from dancers to cooks to business people to frisbee golfers and so on. There doesn’t seem to be an industry untapped by social media influencers of some sort. Influencers are professionals at creating high-quality content for their audiences. Because of this, they can create advertising for your product that fits your users well, especially if the influencer’s target audience matches your own. Instead of risking a low-quality ad on a budget, you might be better off giving that budget to an influencer who is a professional.

Recap

Paid social media marketing is a great avenue for reaching your target market that throws a bit of creativity into the mix. It has many benefits if done correctly, and can take your brand to the next level. However, it isn’t easy. Brands must consider that the quality of their content has a major impact on their brand identity, as audiences judge advertising quality as a reflection of the brand. Because of this, it may be worth using Influencers to create content because of their professionalism, creativity, and most importantly- the connection they have to their audience. Paid social media marketing is very important in today's advertising landscape, and it must not be overlooked to stay or become a successful brand.?