SOCIAL MEDIA MARKETING E-BOOK PART 4 (PAID SOCIAL MEDIA MARKETING TIPS) by Victoria Victor.
Paid social advertising is helpful because it's a highly cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people that are most likely to be interested in your business. Below are some tips and resources for getting started with paid social media marketing?
Use these four simple tips to get started and you’ll be on your way to social media advertising success!
1. Start with Facebook. Facebook continues to be the highest performing social media platform for most businesses. And since it represents 75% of all social media users, it is the logical first step in exploring a paid social strategy. Facebook has done a great job providing resources and step-by-step directions on how to get a campaign set up. Once you start experimenting with Facebook ads, you will also have a better idea of how social media ads perform for your brand so you can begin to incorporate other platforms like Twitter and Instagram.
2. Know your goal. Are you looking to increase brand awareness? See a spike in clicks? Grow your email list? You may be surprised to learn that with Facebook advertising, all of the above are objectives you can use for campaigns. And as other social media platforms continue to improve their advertising options, this list of objectives is only going to get better. After collaborating with your team on what the goal of your ads will be, there are numerous great resources you can read to find the campaign objective that will work best for you.
3. Make sure your goal can be measured. Once you have decided the objective, it’s important to make sure you have the right tools in place to track your ROI. The good news with Facebook is they have a native tool to help track your goals; make sure to install it before your campaign begins. With the Facebook pixel, you can monitor actions users take after viewing your ad and easily measure ROI. However, if you find the pixel cannot measure what you need it to, you may want to invest in tracking software. As Simply Measured also found, 43% of marketers feel they need more tools and that analytics software allows them to do their best work. Whether an outside tool is necessary or not, it’s important for marketers to be able to prove value and be able to optimize future campaigns.
4. Find the best ad management solution. As you measure the success of your social media campaigns and analyze your advertising spend, you may find your brand size or ad budget has grown too large for the native advertising platforms on Facebook, Twitter, and Instagram. When that’s the case, it’s time to step up to something like a CRM-powered tool. For those that have reached this point and want to see a 47% higher CTR website conversion ads, enterprise social media advertising tools like Marketing Cloud’s Advertising Studio are the answer to what you’re looking for.
There is so much more to social media advertising than simply “boosting” a post. From getting started and planning your campaigns to measuring ROI and finding enterprise tools, social media is a great ad solution for businesses of all sizes. With this information to guide you, how will your alter your strategy for 2017 to get the greatest impact from your social media efforts?
I hope you find this interesting. Watch out for next Publication Next week.
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