Paid Social Media

why a business should invest in paid social.

Businesses should invest in paid social media ads because they work. paid social is a growing industry becoming more important for businesses to invest in due to the fact that paid social allows companies the ability to market their products or services to the target market that they feel suits them best. Paid social media overall is a very good way to grow awareness as well as advertisement for your business.

Different types of audiences

Core: Core audience is the main group of people that you would have full control over in terms of who sees the ad there are a few things that make up the formula for a core audience those would include demographics, locations, behaviors, and interests.

Custom: Custom audience helps your company in finding customers that are already deep in the funnel. these can come from contacts, email lists, app users, or site users it allows your company to get in contact with past visitors.

Lookalike: lookalike audience is an audience of people who are extremely close to your customer base but have not been made aware that your company exists you could probably get a contact list from a company that is very similar to you and see who on that list has not made a visit before and try to advertise to them.

Facebook Ad

a popular form of paid social media advertising would be a Facebook ad here are a couple of screenshots that show how a Facebook ad would look on a desktop view and also a mobile view.

the Facebook ad shows an online store for a sneaker shop that sells all the newest shoes in Jordans, Nikes, and Adidas. the ad shows that the web store is having a Black Friday sale on some of the shoes online. the ad is geared at a goal of boosting sales and creating more awareness for the company as a whole