Paid Media Highlights April 17-23
Hey all! Get ready for another exciting edition of our newsletter, packed with insights and actionable tips from industry experts. This week we have A LOT of things to cover!
As usual first part consists of INDUSTRY NEWS and then WHAT EXPERTS HAVE SAID ON LINKEDIN. Let's jump in!
Industry News
Microsoft aims to balance ad load and user experience in Bing Chat, driving more clicks and revenue for publishers. Can they deliver on their ambitious goals? Time will tell!
Canadian advertisers can now showcase their entire inventory of vehicles on Google.com, streamlining the buying process and boosting conversions. Buckle up for more countries to follow!
Google Ads' new feature imports fractional, cross-channel web conversion credits from Google Analytics 4 properties, allowing for more precise measurements and improved optimization
Instagram now lets users add up to 5 links in their profile bios, creating new opportunities for increased traffic, engagement, and conversions for brands and advertisers.
Apple's Safari browser restricts data collection methods, creating challenges for websites working with third-party services like Google Analytics and impacting marketing campaign effectiveness.
As of April 25, 2023, Microsoft's Multi-platform Smart Campaigns will no longer support Twitter, signaling the need for advertisers to adapt their strategies and seek alternative platforms for campaign management.
Unleash your ad creativity as Google integrates generative AI to remix content, targeting specific audiences and boosting campaign objectives.
Google spices up the GA4 homepage with a welcome tutorial, banner, and improvements to the "Suggested for you" section, streamlining your data-driven ad strategy.
As Twitter introduces paid verification, businesses may need to spend $1,000 a month on ads or get a gold checkmark to keep advertising, leaving some in a mess.
Insights from experts on LinkedIn
Christian Vermehren highlights the importance of CLV as a key metric and how advancements in technology have made it easier to calculate and optimize.
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Miles McNair explains the benefits of switching from ROAS to POAS in Google Ads to optimize for profit rather than just revenue.
Tomas Havlik discusses the limitations of traditional attribution models and the potential of Marketing Mix Modelling to provide better insights for marketers.
I talk about damaging performance by over-adjusting them and not giving it time
Justin Rowe shares his decision tree for approaching LinkedIn Ads, focusing on auditing, retargeting, and audience size considerations.
Amrita Mathur explores the challenges of attributing marketing success in a B2B context and encourages a broader narrative.
Olena Bomko outlines the must-have sections and potential additions for an effective SaaS homepage.
Sheila Coque explains how the Quality Score is calculated for sponsored content on LinkedIn and its effect on ad performance.
Kirill Vdov shares the recent update allowing LinkedIn lead generation forms to validate and restrict work email domains, improving lead quality.
George Coudounaris discusses the limitations of focusing on capturing demand in Google Ads and emphasizes the importance of creating demand for sustainable growth.
Tom Goodwin suggests creating custom segments based on SERP competitors to show ads to competitor traffic, rather than directly bidding on competitor brand names.
Chris Walker proposes a shift from department-based sales funnel metrics to buyer intent-focused metrics, encouraging greater alignment and efficiency in go-to-market strategies.
And that's all for this week! Hope you find this valuable. Please share this newsletter with people who you think would benefit from it!
Digital Marketing Executive at Bonded Agency
1 年Fantastic collection of the latest news in the industry. I've made sure to subscribe ??
PPC Expert | Helping Brands & Agencies succeed with Google Ads | Book Your Discovery Call
1 年Thanks for the mention ??
???? Metamate | Marketer | MiniMBA in management
1 年Thank you for the mention Deivis Rupslaukis, really appreciate it! ??
Product marketer. Launches, website messaging, and go-to-market for tech companies
1 年Thanks you for the mention, Deivis! And very cool!
Head of BI & Customer Insights at IMPACT Commerce
1 年Thank you for mentioning, Deivis Rupslaukis!