?? Paid Media Collective: PPC News (W7)

?? About PPC News ??♀?

PPC News is a collaborative project that aims to provide a free, unbiased, expert-curated resource for the latest PPC insights.

Please think of us as your guide in the dynamic world of PPC, highlighting new talents, innovation, and the essential role of paid media experts.

Have a great week ahead! ??

Google I/O 2025 Set for May 20-21

Google has announced that Google I/O 2025 will take place on May 20-21 at Shoreline Amphitheatre in Mountain View and online at io.google. The event will feature keynotes, product unveilings, AI advancements, Android updates, and interactive sessions. Registration is now open, and attendees can revisit I/O 2024 highlights for a refresher.

[The KeyWord]

?? Paid Media Collective

[Issue No. 149 - Feb 10th to Feb 16th]

?? Our Supporting Partner, TrueClicks

Today's newsletter is presented by TrueClicks, your extra pair of eyes to stay on top of your Google & Microsoft Ads accounts like never before.

We've all been there—when your products stop showing, causing a drop in clicks and sales volume. You need to know which products are causing this to get results back on track immediately.

TrueClicks shows why your products stopped showing and helps you prioritize by showing the average monthly performance of high-volume products when they were still running.

This helps you focus on the most impactful ones right away.

Try it yourself with a free account ?

?? Paid Search Edition

?? Google Ads

?? Customer Match Membership Duration Limited to 540 Days

Starting?April 7, 2025, Google Ads and Display & Video 360 will enforce a?maximum membership duration of 540 days?for?Customer Match lists.

?? You must regularly refresh and re-upload customer data to maintain audience sizes and prevent campaign interruptions. API users must update their configurations to avoid errors when setting membership durations.

? Lists with no expiration or longer durations will be automatically adjusted, potentially reducing audience sizes and?pausing campaigns that rely on older lists.

[Google Ads Developer]

?? Google Phases Out Call Ads in Favor of Responsive Search Ads

Google is sunsetting standalone Call Ads, requiring advertisers to transition to Responsive Search Ads with call functionality.

?? The new setup mandates a landing page (final URL) and a business name at the campaign or account level. Soon, new Call Ads creation will be disabled

? Those without a final URL won’t be migrated. If you rely on Call Ads, you should update their campaigns to maintain performance. [Source]

?? 1st Contributor: Hana Kobzová

?? Auto-Shorten Video Ads in Demand Gen - Starting March 10th

Google is rolling out a new video enhancement for Demand Gen ads that will automatically create shorter versions of video creatives to engage different audiences.

This feature is?enabled by default?for all Demand Gen campaigns, and its rollout will start on?March 10, 2025.

Key Details:

?? Advertisers must opt out before March 10 to prevent auto-shortening.

? After March 10, ads with the setting enabled will begin serving shortened videos.

This change could impact creative control, so advertisers should review their video assets and decide whether to keep or disable this feature. [X]

?? 1st Contributor: Julie Friedman Bacchini

?? Google Ads Brand Guidelines: Update Before March 2025

Google Ads now offers Brand Guidelines, allowing advertisers to control their brand name and logo in ads.

?? Set your preferred brand name & logo before March 2025.

? No action? Google will automatically use your top-performing branding.

You'll need to review their settings to maintain brand consistency across campaigns. [LinkedIn]

?? 1st Contributor: Arpan Banerjee

?? Google Expands Demand Gen to Google Display Network

Just to remind you, in March 2025, Demand Gen will gain full channel controls, allowing advertisers to select placements across YouTube, Discover, Gmail, and the Google Display Network (GDN).

Key Changes:

?? March: Google Video Partners will be renamed Google Display Network, with opt-in moving from campaign to ad-group level for flexibility.

?? April: Image ads will automatically start serving on GDN if opted in.

?? You can?opt-out before March?to prevent image ads from appearing on GDN by unticking 'Google Display Network' at the ad-group level. [Google]

Google Ads Expands Visibility on Consent Mode Impact

Google Ads now?provides more frequent insights into the uplift in Consent Mode modelling?for specific conversion actions. Advertisers using Consent Mode can find this data in the?Conversion Diagnostics Report (Beta), highlighting the impact on reported conversions?four weeks after modelling begins.

The report segments data by country, providing better performance insights and tracking when modelling started. To access, navigate to Conversion Actions Summary, hover over the "Status" column, and check for "Consent Mode Impact Uplift" if available. [LinkedIn]

?? 1st Contributor: Thomas Eccel

Google Ads Enhances Performance Max with Search Theme Insights

Google Ads has introduced a new feature in Performance Max, providing advertisers greater visibility into search themes that drive incremental traffic. The update aims to improve transparency by showing how Google AI expands its reach beyond existing URLs and creative assets.

Advertisers can now access:

• A breakdown of top-performing search themes
• Insights into AI-driven traffic expansion
• Opportunities for refined targeting and optimization

This addition could help advertisers better understand and adjust their PMAX campaigns for improved efficiency. [LinkedIn]

?? 1st Contributor: Natasha Kaurra

Google Ads Auto-Enables AI Video Enhancements

Google Ads automatically generates shorter, vertical, and horizontal video versions for Demand Gen and Performance Max unless opted out. Enhanced videos are labelled "Enhanced by Google AI" in reports, allowing performance comparison.

To check:

1?? Go to Demand Gen campaign → Assets → Videos

2?? Find "Enhanced by Google AI"

3?? Click "See all videos."

This helps advertisers optimize video formats for better reach. [LinkedIn]

?? 1st Contributor: Thomas Eccel

Google Ads Introduces 'Excluded URLs' for Custom Labels

Advertisers can now exclude URLs using custom labels, a feature recently spotted by Arpan Banerjee. This addition provides greater control over campaign targeting by allowing exclusions based on predefined labels, potentially improving ad relevance and efficiency. [LinkedIn]

?? 1st Contributor: Arpan Banerjee

Supporter: @adriaan dekker

Brand Exclusions Now Available for PMax (Except Shopping)

Google Ads has rolled out brand exclusions for Performance Max across all ad types—except Shopping. This long-awaited update allows advertisers to prevent branded search ads from serving while keeping branded shopping ads active.

Previously, advertisers had to exclude branded search entirely or risk campaign cannibalization. This change provides more control over branded traffic, preventing inflated CPCs while maintaining visibility for branded shopping ads. [LinkedIn]

?? 1st Contributor: Brian O'Neil, MBA

YouTube Ads Shifting to Demand Gen in Google Ads

Google Ads is moving closer to fully integrating YouTube campaigns into Demand Gen. When setting up a new video campaign; advertisers are now automatically directed to Demand Gen, requiring a manual switch to retain the original video campaign setup.

While the transition seems inevitable, performance may remain stable—so long as targeting stays precise and doesn't shift toward signal-based optimization, like Performance Max. [LinkedIn]

?? 1st Contributor: Joey Bidner

Google Automates EPREL Data in Merchant Center

Google Merchant Center now Uses GTIN & MPN to fetch certification details and automate energy efficiency & CO? data for products, eliminating manual input.

?? Manual updates are still possible, but you should ensure GTIN & MPN accuracy for best results!

?? 1st Contributor: Emmanuel Flossie

Google Ads Policies

Google Updates Crypto Ads Policy for UAE

Starting February 26, 2025, Google will allow licensed cryptocurrency exchanges and wallets to advertise in the United Arab Emirates (UAE). Advertisers must be certified by Google and licensed by the FSRA, VARA, or DFSA.

This update clarifies ad policies for complex financial products, ensuring compliance with local regulations. Violators will receive a 7-day warning before any account suspension. [Google]

Google Adds Captchas to Counter Unauthorized AI Automation

Google Ads is now prompting captchas within logged-in sessions, possibly responding to AI agents like ChatGPT Operator making account changes. A screenshot from Menachem Ani suggests this could be a countermeasure against unauthorized automation.

Krzysztof Bycina Recently warned that allowing AI into accounts could pose security and policy risks, potentially violating Google’s ToS. Account suspensions or API restrictions could follow for those automating outside Google’s approved tools. [LinkedIn]

?? 1st Contributor: Menachem Ani ??

Supporter: Mike Ryan

Microsoft Ads

?? Microsoft Limits Audience Ads Exclusions - Starting March 1st

Starting March 1st, advertisers can no longer exclude Microsoft-owned placements like MSN, Outlook, or Casual Games from Microsoft Audience Ads campaigns.

While third-party site and app exclusions remain, the change raises concerns about Microsoft's strategy to boost its ad revenue at the expense of advertiser control. Many question whether Casual Games genuinely qualify as a premium placement. [LinkedIn]

?? 1st Contributor: Dawid Wroński

Display & Video 360

Google Launches Display & Video 360 API v4 Beta

Google has announced the public beta launch of Display & Video 360 API v4, introducing significant changes, including a required optimizationObjective field for insertion orders and removing campaign-level targeting management.

Additionally, v3 and v4 updates now support asset-based creatives, Integral Ad Science quality sync segments, and new geo-targeting options. [Google Ads Developer Blog]

?? Spotted In the Wild

Performance Max for Marketplaces Spotted Live

Google's?Performance Max for Marketplaces?now appears in search results. It displays the?lowest available price,?and an?estimated seller count?alongside standard product listings. Currently observed in the Czech Republic. [LinkedIn]

?? 1st Contributor: Hana Kobzová

?? Tips of the Week

PPC in 2025: What to Stop, Start & Double Down On

?? 1st Contributors: Frederick Vallaeys , Julie Friedman Bacchini & Andrew Lolk

How to Survive AI as a Digital Marketer in PPC

?? 1st Contributor: Ed Leake

?? Our Supporting Partner, TrueClicks

Today's newsletter is presented by TrueClicks, your extra pair of eyes to stay on top of your Google & Microsoft Ads accounts like never before.

We've all been there—when your products stop showing, causing a drop in clicks and sales volume. You need to know which products are causing this to get results back on track immediately.

TrueClicks shows why your products stopped showing and helps you prioritize by showing the average monthly performance of high-volume products when they were still running.

This helps you focus on the most impactful ones right away.

Try it yourself with a free account ?

?? Measurement Edition

Microsoft Clarity

Microsoft Clarity Unveils Conversion Map

Microsoft Clarity has introduced Conversion Map, a new feature allowing marketers to analyze specific page areas to see their impact on conversions. Users can now edit mapped areas to understand how sections contribute to purchases, offering deeper insights for optimization.

With Google Ads and GA4 integrations, this tool enhances data-driven decision-making and user behaviour analysis. Could this be a game-changer for CRO? [LinkedIn]

?? 1st Contributor: Enrico Pavan

Google Tag Manager

Google Tag Manager Skimmer Steals Credit Card Info from Magento Sites

A new malware attack has been discovered targeting Magento eCommerce sites through Google Tag Manager (GTM). Cybersecurity firm Sucuri found that attackers used GTM scripts to inject a credit card skimmer, stealing sensitive payment information during checkout. The malware was hidden in encoded JavaScript within the GTM tag, making it difficult to detect.

Sucuri warns that this method still affects multiple sites and advises immediate GTM audits, malware scans, and security updates to prevent further breaches. [Sucuri Blog]

Image Credit: Swipe Insight

Google Play

Google Play Introduces New Metrics Impacting App Rankings

Google Play Console has added a Core Value section under Android Vitals > Overview, introducing two key metrics: DAU/MAU ratio and User Loss Rate. If these metrics fall below a certain threshold, app rankings may drop. This update emphasizes user retention alongside crash and ANR rates as critical ranking factors. Developers should monitor these indicators to maintain app performance and visibility. [LinkedIn]

?? 1st Contributor: Maxim Melnik

Looker Studio

Google Cloud Looker Enhances Conversational Analytics

Google Cloud Looker has introduced Conversational Analytics powered by Looker agents—a new agentic architecture designed to automate and refine data exploration.

The update integrates multi-step AI interactions, quickviews, and an improved Looker Explore experience, enabling more intuitive and automated data insights while maintaining user control. This marks a significant step in making data exploration more dynamic and accessible. [LinkedIn]

?? 1st Contributor: Sean Zinsmeister

?? Resources

Server-Side GTM Now Auto-Fetches GA4 Configurations

Google Tag Manager’s server-side implementation now automatically fetches GA4 configurations when overriding a Measurement ID. This ensures outgoing requests retain key settings like conversion events and consent preferences, reducing manual setup.

This update improves data consistency across multiple GA4 streams, addressing gaps caused by missing client-side processing. A significant win for server-side tracking!

[Read the full article from Simo]

?? 1st Contributor: Simo Ahava

GA4 vs. Microsoft Clarity: Understanding Data Discrepancies

Differences between?Google Analytics 4 (GA4) and Microsoft Clarity?data reporting are common and often confuse marketers and analysts. A new report outlines?14 key reasons?for these discrepancies, ranging from?privacy settings and session calculations?to?data collection methods and bot traffic handling.

Key Factors Contributing to Differences:

• Consent and Privacy: GA4 may respect user consent differently than Clarity.
• Session Timeouts: Clarity enforces a fixed 30-minute timeout, while GA4 allows customization.
• Bot Traffic Filtering: Clarity provides visibility into excluded bot traffic, while GA4 automatically filters it.
• Tracking Methods: GA4 supports server-side tracking, while Clarity’s script is more vulnerable to ad blockers.
• Timezone & Reporting Delays: GA4 data processing delays can cause short-term mismatches.

While some variation is expected, significant discrepancies may indicate setup issues. Businesses should review their implementations and align tracking settings for more accurate comparisons. [Dumbdata]

GTM Script to Track Calendly

A new Google Tag Manager (GTM) script allows advertisers to track pre-scheduling interactions on Calendly, providing deeper insights into user behaviour beyond completed bookings.

Key Insights Tracked:

• Users visiting but not booking
• Interest levels in different event types
• Drop-off points before selecting a date and time

The script listens to Calendly events, integrates with GA4, Google Ads, Meta Ads, and LinkedIn Ads, and functions without directly embedding a GTM container in Calendly. [GitHub]

<script>
  window.dataLayer = window.dataLayer || [];

  window.addEventListener('message', function (e) {
    if (typeof e.data === 'object' && e.data.event && e.data.event.indexOf('calendly.') === 0) {
      var calendlyEvent = e.data.event.split('.')[1]; 

      // Capturar eventos relevantes de Calendly
      if (calendlyEvent === 'profile_page_viewed' || 
          calendlyEvent === 'event_type_viewed' || 
          calendlyEvent === 'date_and_time_selected' || 
          calendlyEvent === 'event_scheduled') {
        
        window.dataLayer.push({
          'event': 'calendly',
          'calendly_event': calendlyEvent
        });

        console.log("Calendly event detected:", calendlyEvent); // Salida de eventos consola
      }
    }
  }, false);
</script>        

?? 1st Contributor: Kiko Luque

?? Our Supporting Partner, TrueClicks

Today's newsletter is presented by TrueClicks, your extra pair of eyes to stay on top of your Google & Microsoft Ads accounts like never before.

We've all been there—when your products stop showing, causing a drop in clicks and sales volume. You need to know which products are causing this to get results back on track immediately.

TrueClicks shows why your products stopped showing and helps you prioritize by showing the average monthly performance of high-volume products when they were still running.

This helps you focus on the most impactful ones right away.

Try it yourself with a free account ?

?? Paid Social Edition

Meta Ads

Meta's Advantage+ Campaigns Now Default for Sales and Leads

As mentioned last week, Meta has rolled out Advantage+ campaigns as the default for all new Sales and Leads campaigns. To retain the Advantage+ classification, campaigns must meet three conditions: campaign-level budget, at least one unrestricted Advantage+ Audience ad set, and all placements active across ad sets.

Notable updates include eliminating manual campaign setup, enabling multiple ad sets, and discarding the "Existing Customer Budget Cap." Although audience controls—such as location, language, and remarketing exclusions—continue to exist,?detailed targeting is now a suggestion instead of a rigid filter. [LinkedIn]

?? 1st Contributor: Dario Zannoni

Meta Overhauls Targeting for Sales Campaigns

Meta is?replacing the original audience types?(prospective vs. retargeting) for?Sales campaigns?with?Custom Audiences. Previously, advertisers could select audience types directly in the ad set, but now Meta recommends creating?Custom Audiences?via the?Meta Business Suite.

To set this up, navigate to Audiences > Create Custom Audience > Catalog, where advertisers can target users based on product interactions such as views, add-to-cart actions, or purchases. These audiences can then be included or excluded at the ad set level for improved upselling and cross-selling strategies. [LinkedIn]

?? 1st Contributor: Bram Van der Hallen

Meta Ads Updates "Existing Post" Interface

Meta has revamped its "Existing Post" interface, showing which organic posts perform best. This update helps advertisers select high-engagement content for paid campaigns, improving ad efficiency and reach. [LinkedIn]

?? 1st Contributor: Emirhan Bayutmu?

Meta Ads Now Supports WhatsApp Numbers in Contact Forms

Meta Ads has introduced a new update allowing advertisers to request a user's WhatsApp number directly in lead forms. This is in addition to the standard phone number field, which is often left blank. The change could improve lead quality and direct communication, but its implementation details remain unclear. [LinkedIn]

?? 1st Contributor: Matias Ramayo

TikTok Ads

TikTok Ads Now Supports Traffic to Messaging Apps

As previously spotted, TikTok is rolling out a new beta feature allowing traffic campaigns to direct users to WhatsApp, Messenger, and other messaging apps. This update expands engagement options beyond traditional landing pages. The feature is rolling out gradually, so advertisers who haven’t seen it yet should expect wider availability soon. [LinkedIn]

?? 1st Contributor: Emirhan Bayutmu?

?? Amazon Ads Edition

Amazon Introduces Multi-Touch Attribution for Ads

As previously mentioned, Amazon is rolling out multi-touch attribution in select ad consoles, offering more profound insights into how ads contribute to purchases. Early analysis from Prime Team Agency shows significant differences between last-touch and multi-touch sales data, impacting ACOS evaluations and ad strategy.

With multi-touch attribution, ad effectiveness is measured beyond the final click, requiring a reassessment of ACOS targets for Amazon sellers and agencies. More insights are expected as the data becomes widely available. [LinkedIn]

?? 1st Contributor: Brandon Fishman

Amazon Tests Budget Sharing

Amazon has launched a beta feature that redistributes unspent daily ad budgets within a portfolio. If one campaign underspends, another that has hit its cap can use the leftover budget.

The feature may benefit large advertisers with multiple high-performing campaigns, but smaller sellers could face overspending risks and reduced control over test campaigns. While it may improve budget efficiency, manual oversight remains crucial. [LinkedIn]

?? 1st Contributor: Pratyay A.

Amazon Enhances Business Reports with Deep Dive Segments

Amazon has introduced Deep Dive Segments in the Business Reports section, offering sellers a more detailed view of product performance.

The update includes new tabs in the Sales Dashboard:

• Products with Declining Sales
• Products with Increasing Sales
• Declining Traffic Products

Additionally, sellers can now access a deep dive window for individual Child ASINs, displaying daily performance charts over a selected timeframe. This improvement provides greater visibility into product trends, aligning Amazon’s native insights closely with third-party analytics tools. [LinkedIn]

?? 1st Contributor: Mansour Norouzi

?? Marketing Industry Edition

?? Advertising News

YouTube TV Viewing Surpasses Mobile in the US

According to CEO Neal Mohan, YouTube?watching time on TV has overtaken mobile?in the US. The platform continues dominating streaming, beating Netflix in Nielsen’s rankings, doubling down on TV experiences with interactive second-screen features, live creator commentary on sports, and enhanced content design. As creators produce Hollywood-level content, YouTube’s influence on entertainment—and advertising opportunities on TV—continues to expand. [YouTube]

Reddit’s AI Licensing Deals Bring in $130M Annually

Reddit revealed to AdWeek that AI licensing deals contribute about 10% of its revenue. With 2024 revenue at $1.3B, AI contracts brought in $130M. Google’s $60M deal was public, but this suggests OpenAI is paying around $70M annually—a figure never officially disclosed. This shows how valuable Reddit's data has become for AI training. [AdWeek]

Image Credit: Glenn Gabe on LinkedIn

?? Privacy & Compliance

TikTok Returns to U.S. App Stores as Ban is Delayed

TikTok is back on Apple and Google app stores in the U.S. after former President Donald Trump postponed enforcement of the ban on the Chinese-owned platform.

The app, which briefly disappeared due to a law requiring ByteDance to divest its U.S. assets, is now available again following a 75-day delay granted by Trump. Potential buyers, including former Los Angeles Dodgers owner Frank McCourt, have expressed interest, with a decision on TikTok's future expected soon. [Reuters]

Google Chrome Introduces IP Protection for Incognito Mode

Google Chrome is rolling out IP Protection, a new feature designed to enhance privacy in Incognito mode by masking users' original IP addresses in third-party contexts.

Key points:

• A two-hop proxy system prevents any single entity from tracking users' activity.
• Geolocation remains coarse, showing only country-level data.
• Limited to Incognito mode on Android and Desktop, launching no sooner than May 2025.

Google will use a Masked Domain List (MDL) to determine which third-party domains receive masked IPs, focusing on ad-related and cross-site tracking services. The feature aims to balance user privacy with anti-fraud and anti-spam protections. [GiHub]

Musk's $97B Offer for OpenAI Rejected Amid Legal Battle

Elon Musk reportedly offered $97 billion to buy OpenAI, but Sam Altman rejected the bid, questioning Musk's motives. OpenAI's board issued a firm statement, saying the company is "not for sale" and reaffirming its mission to ensure AGI benefits humanity.

Musk continues his lawsuit against OpenAI, arguing it should remain a nonprofit. OpenAI countered in court, accusing Musk of contradicting himself by trying to buy a competitor he claims should not be profit-driven. The power struggle between the two could shape the future of AI governance. [LinkedIn]

?? 1st Contributor: Luiza Jarovsky

Check My Ads Files Complaint Against TAG Over CSAM Ad Monetization

Check My Ads Institute has filed a formal complaint with TAG (Trustworthy Accountability Group) regarding certified ad vendors that transacted or monitored ads on a website hosting Child Sexual Abuse Material (CSAM) since 2021.

The complaint follows a letter from?Senators Blackburn and Blumenthal?demanding accountability from?four ad tech companies?and?two industry standards bodies—TAG and?Media Rating Council—for their roles in monetizing illegal content.

Check My Ads criticized TAG’s lack of enforcement, stating that industry certifications without oversight undermine trust and the group’s mission as a 501(c)(6) tax-exempt entity. The organization is making its findings public, calling for greater transparency in the digital ad industry. [LinkedIn]

?? 1st Contributor: Arielle Garcia

?? AI Developments

?? Mistral Unveils 'Le Chat': Europe's AI Challenger

Mistral has launched ‘Le Chat’, an open-source AI model 13x faster than ChatGPT and completely free, positioning itself as a major competitor to Silicon Valley’s closed ecosystems. Backed by Microsoft’s $6.5B investment, France’s defence ministry, and 40% of France’s largest companies, the model is gaining traction in enterprise AI. With €1.9B in AI investment and strategic alliances, Europe is boldly pushing AI innovation.

[Le Chat]

?? 1st Contributor: Hamna Aslam Kahn

YouTube Shorts Introduces Veo 2 for AI-Generated Video Clips

YouTube enhances Dream Screen with Veo 2, Google's latest video generation model, allowing creators to generate standalone video clips for Shorts using just a text prompt. This update improves video quality, realism, and style control, making AI-powered content creation faster and more seamless.

Creators in the US, Canada, Australia, and New Zealand can now access these features, with a broader rollout planned. YouTube applies SynthID watermarks and AI labels to ensure transparency in AI-generated content. [YouTube Blog]

Perplexity Unveils Deep Research for Expert-Level Analysis

Perplexity has launched Deep Research, a new tool designed to perform in-depth research and analysis autonomously. By conducting dozens of searches and reviewing hundreds of sources, it delivers comprehensive reports in minutes—tasks typically taking hours for a human expert. [Perplexity]

Google's Gemini AI Now Remembers Past Chats for Better Responses

Google has introduced a chat recall feature for Gemini Advanced subscribers, allowing the AI to reference past conversations for more context-aware responses. Users can build on previous discussions without starting from scratch and request summaries of past chats.

The feature offers complete control over chat history, with options to review, delete, or disable storage via Google My Activity. It is rolling out in English for Google One AI Premium Plan users and will soon expand to?more languages and Google Workspace customers. [Google]

WhatsApp Expands ChatGPT Capabilities

1-800-CHATGPT on WhatsApp now supports image uploads and voice messages for more interactive queries. Soon, users can also link their ChatGPT accounts (free, plus, pro) to unlock higher rate limits.

You can add?1-800-242-8478?to their contacts and message ChatGPT globally via WhatsApp to access the service. These updates build on its December launch, making AI-powered conversations more seamless. [LinkedIn]

?? 1st Contributor: Kevin Weil

?? Image of the Week

From Josh Silverbauer???? ??♂? - see more on LinkedIn

?? That's it for this week!

Now, you are ready to kick-start your week with all the knowledge unpacked.

Hopefully, with a bit of comfort and some new ideas in mind.