Is a paid-for WhatsApp solution worth it?

Why putting some budget behind your business’s WhatsApp messaging will pay dividends.

A common question we encounter when discussing our B2B WhatsApp solution concerns the value of opting for a paid-for WhatsApp service when there are WhatsApp products available that offer free-of-charge messaging.?

In a nutshell, the free WhatsApp messenger and WhatsApp Business apps are designed for casual consumer use and small businesses. But in contrast, our B2B WhatsApp solution integrates to the WhatsApp Business API, allowing us to offer features unavailable in the free versions that are designed specifically to support the messaging requirements of larger, more complex businesses. These features include:

Why is the Paid Version of WhatsApp Better Than the Free Alternatives?

High-volume messaging

The free WhatsApp Business app is ideal for small businesses with limited communication needs. However, it falls short when it comes to handling high volumes of messages.?

Whereas the B2B WhatsApp platform is designed for scalability, allowing businesses to send and receive thousands of messages simultaneously. This is particularly beneficial for larger enterprises or rapidly growing businesses that need to maintain consistent and efficient communication with a large customer base.

Keep messages private

WhatsApp groups and broadcasts are useful but not the most professional solution due to their open nature – if someone replies with something negative, everybody in the group can see it and reply, potentially causing companies to lose control of messaging.

Our B2B WhatsApp platform allows messages to be sent at scale and creates private one-to-one conversations to ensure that anything said remains between that individual customer and your business, maintaining confidentiality and avoiding any potential mishaps.

Schedule and segment messages

Rather than sending messages adhoc to your customer base from a single mobile device, B2B WhatsApp offers professional functionality managed via a web-based service. This enables businesses to schedule messages to go out when they're best suited to your audience to get maximum engagement, as well as segmenting your customers so you're targeting specific personas that are more relevant to what you're sending out. This is more akin to email marketing platforms, such as Mailchimp, therefore providing a similar level of control to WhatsApp.

Customisation and branding

B2B WhatsApp offers more extensive customisation options than the free versions. Businesses can customise their messaging templates to align with their branding and marketing strategies, ensuring consistent and professional communication.

This customisation includes the ability to send rich media messages, such as images, videos, and interactive buttons, including calls to action, which can significantly enhance engagement and provide a more dynamic customer experience.

Detail analytics and reporting

Understanding customer interactions and measuring the effectiveness of communication strategies is vital for continuous improvement. B2B WhatsApp provides detailed analytics and reporting features that are not available in the free WhatsApp versions. Businesses can track key metrics, such as message-delivery rates, response times and customer-engagement levels, enabling them to make data-driven decisions and optimise their communication strategies.

Compliant and secure

Security is a paramount concern for businesses, especially when dealing with sensitive customer information such as mobile phone numbers. B2B WhatsApp offers enhanced security features, including end-to-end encryption and compliance with GDPR and other regulatory standards. This ensures that all communications are secure and that customer data is protected, while the need for business verification provides greater credibility and assurance to customers.

To find out more about B2B WhatsApp and to understand more about how b2b.store’s adaptation can transform your business's marketing reach, get in touch with [email protected]