Page Load Speed Really Matters

Why Page Load Speed Matters?

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. Google also incorporates your page-load time into your site’s search rankings

How fast or slow your website loads can have some serious impact on your bottom line, conversions, readership, page views and bounce rate. Here are some superb examples to show this:

Google says they lose 20% of their traffic for each additional 100 milliseconds it takes a page to load... Speed matters!

Yahoo increased their traffic by 9% for every 400 milliseconds of improvement in page load time.

Mozilla made pages 2.2 seconds faster. Estimated result was 60 million more Firefox downloads per year.

Amazon is worlds largest online retailer. They did a study that showed every 100ms delay in loading their website costs 1% of sales. In other words every 1 second of latency will cost Amazon approximately 10% of revenue!

Shopzilla speed-up average page load time from 6 seconds to 1.2 seconds. The result was an increase in revenue by 12% and page views by 25%.

In a recent study, Walmart reported that every second of improvement in the website loading time would increase conversion by 2%