That Page Doesn't Exist, Nor Does That One, or all of those...

Someone is going to get their ass kicked. Just saying. 

Last night, I discovered links on my clients site were broken or being redirected. Links that originally pointed to reference pages of one of the USA's military branches. 

That branch just updated their website. Oh, it's a fantastic website, full of wonderful information. Just not any of the old information. And sadly, some of the old links have been hijacked and are being used for nefarious purposes. 

Oh, yeah...heads are going to roll.

What's sad about the whole thing is there are now hundreds, thousands, maybe millions of reference page links that people are searching and they're getting frustrated not finding the information. Those are links that have been indexed by Google or are in some command file or posted on some website or Facebook page as reference. 

Then you click on it. 

"Son of a biatch" 

Yup, the frustration of not being directed to the right page is rather annoying isn't it. Oh, but you're on a mission to find the information so down the rabbit hole you go. Or at least I did.

Last night I scrolled through over 50 military installation's Facebook pages, and went to their About section to find their website URL. Then I clicked on that URL. Here's what I would get "Server Can't Be Found", "404 That Page Doesn't Exist", or Google just kept freezing up because it couldn't find anything. 

So here you have one of the world's greatest military branches and they couldn't even take the time to properly update their website to include old links. UGGGHH!

Then you have to wonder how many links were rendered useless? And how many times the military has done this? The pages of information that just disappeared is probably in the millions. 

All that money that was spent keeping those pages updated...than POOF gone. And that's just one military branch. But, what about all the people who's websites reference those old links? Yup, now they have to spend money to update their website with the correct information.

Now you have soldiers who can't find the right information, civilians who are being misdirected to pages that no longer work and companies who now need to spend money cleaning up the military's mess.

About Rob

Rob is a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Serial Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob's the author of "Social Media Debunked", "Share: 27 Ways To Boost Your Social Media Experience, Build Trust and Attract Followers" and "Lessons From The Dojo: 101 Ways To Improve Your Life, Business and Relationships", "Rob Versus The Scammers: Protecting The World Against Fraud, Nuisance Calls and Downright Phony Scams" & "Rob Versus The Morons: Overcoming Idiotic Customers With Wit, Sarcasm and A Take No Bullshit Attitude" and the coauthor of "Optimize This: How Two Carpet Cleaners Consistently Beat Web Designers On The Search Engines", "The #AskDrA Book Series: Easy & Practical Answers To Enjoying Life As A New Sleever", "No Experience Necessary: Social Media For The Boomers, Gen X-ers & The Over 50 Entrepreneur" and "Power Guesting: Insider Secrets To Profit From Being A Great Podcasting Guest" and contributor to "The Wise Guys Copywriting Handbook".

Rob has also produced books for other clients including lawyers, speakers, doctors and real estate professionals. Rob is also host of The E-Heroes Interview Series available on Apple, Google Play, Stitcher, Spotify & many podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.