Padel: From Its Birth in the '90s to the Global Boom
Manuel Poch
Sports Business Executive | Former Professional Athlete | Global Leader in Sports Marketing
In the 1990s, Argentina experienced a sporting phenomenon that changed the course of my life. When I discovered this magnificent sport in its early days, I set aside all my Maradonian dreams to dedicate myself fully and passionately to becoming a professional player.
In 1994, at the age of 16, I played one of the most memorable matches of my life against one of the world’s top 10 players at the time: Alejandro "Pollo" Novillo. Although I was defeated, it became a moment of motivation and encouragement for my young career. In the photo, where we are flipping a coin for the serve with “Pollo,” you can see the paddles of that era: made of wood, very thin, with a thickness (22 mm) that today would look like beach paddles. They were heavy but full of history, with a thunderous sound that marked each hit like the heartbeat of a sport in its infancy.
Why did I fall in love with padel? I believe it’s for the same reasons the world is falling in love with it today:
Padel is a sport that perfectly balances fun, accessibility, and the opportunity for self-improvement, creating a unique experience that captivates people of all ages and skill levels.
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The exponential growth of padel
During those years, padel grew exponentially. We went from playing on cement courts to modern complexes with synthetic grass and glass structures. Paddles evolved: wood gave way to fiberglass and carbon fiber, and the sport began to professionalize, attracting thousands of players and spectators worldwide.
Thirty years later, padel is a global phenomenon.
International competitions now boast world-class infrastructure and media coverage that was unimaginable in the 1990s.
Yet every time I pick up a padel racket, I can’t help but recall that unique feeling from those early matches. Nostalgia takes me back to the days when padel was simple, passionate, and genuine. It was a time when we shared more than a sport; we shared a dream.
Being part of that era is an honor I carry in my heart. Even today, when I look at a photo of that 16-year-old boy who played against Pollo Novillo, I feel that a part of me remains there, on those cement and wood courts, living the magic of padel in its purest form.
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