Packaging - The Elephant in the Room

Sometimes it feels like there is enough packaging on some products to wrap an elephant and while we all know that’s ridiculous, packaging really is the elephant in the room. The entire world knows that it’s a problem and the pressure is on to make changes in the food and beverage industry, but the challenge is actually doing something about it.?

Fast Moving Consumer Goods (FMCG) companies and retailers have started to? take strides towards sustainable operations, largely driven by regulatory and consumer concerns about single-use plastics. While there are some easy wins for everyone, there are also some difficult obstacles to overcome to achieve the targets. Part of the problem is the visibility of progress, or not, and the associated brand damage that can happen if retailers and FMCGs are not seen to be living up to their promises.?

So where to start? It might seem obvious, but thinking outside the box, if you excuse the pun, when it comes to packaging suppliers is a good first step. If all the options have not been explored, then how do you know what you can or cannot do? With some quick wins easily available with the right packaging suppliers, the sustainability of on-shelf goods can be increased.?

With many missing out on tradeshows and networking opportunities, more and more companies are registering with Kwayga.com to not only find new product suppliers but also to find new ways of working. Packaging is just one of those areas and Kwayga already has verified packaging companies on the platform, all looking to help producers and supermarkets to begin to bring more sustainable options to consumers.

Remind me … how do you eat an elephant? Start here by joining www.kwayga.com