If you haven't been following the work of
Packaging Digest
and
Lisa McTigue Pierce
in the packaging industry, then what are you even doing?!? Are you an actual #packaging nerd if you aren't on their newsletter?!
Last week, Lisa shared a great article highlighting recent trends in the packaging industry through a wonderful slideshow. I highly recommend taking a look. They cover
-
Jones Soda Co.
Augmented Reality Labels
- 10 innovations in food packaging
- Packaging stories you may have missed from July 2023
- Stories behind iconic packaging colors like
Tiffany & Co.
blue and Barbie Pink
- Curbside #recycling for flexible packaging
Check out the list on the Packaging Digest website and make sure you sign up for their newsletter
Also, yesterday, I spoke about EPR CPR and the
Commerce Catalyst
conference in Sandy, UT (even spun up a quick website www.eprcpr.com for those brands who want me to help them prepare for the upcoming new reality!) and here are some key takeaways in case you missed it!
- Start with what is objectively true. Observe facts, ask Interpretive questions, Correlate the data, then make a decision to Apply your finding. Exegesis is a significantly better approach than Eisegesis. I highly recommend
Specright
to take a data driven spec first approach in preparation for EPR legislation. Data is a firm foundation upon which to grow and should rule the day with packaging taxes.
- Find great packaging testing labs like
Packaging Compliance Labs
to get to objectively true data about what materials and designs are best suited to protect your product along with engineers like
BoldtSmith Packaging Consultants
- Utilize tools like Compass by
Trayak
to glean data regarding what types of materials minimize environmental impact on the planet
- Branding can also have a data driven approach and companies like
Retail Aware
and
The Packaging School
have science backed approaches to giving you data on your brand.
Chelsea Shields, PhD
leverages her background to use science to help brands as well!
Beau Oyler
and
Enlisted Design
are incredible designers as well!
- Finally, nothing is sustainable about going out of business. Great people like
Kyle Hawker
and
Jared Spencer
can help your company by finding gold mines in your current and future packaging spend.
And some extras not from the talk :)
- If you want to stay up date on the coolest things in packaging design, follow
EVELIO MATTOS
and the
Packaging Unboxd Podcast
.
Cory Connors ????
always as the goods on Tiktok and Sustainable Packaging news on
Sustainable Packaging Podcast with Cory Connors
.
- The latest and greatest packaging podcast is by
Megan Young Gamble, PMP?
( Product and Packaging Powerhouse Podcast) and she is a project management magician!
Thanks to
Matthew Holman
for having me on stage and remember...#PackagingIsAwesome!
Executive Editor at Packaging Digest / Informa Markets - Opinions are my own
1 年Thanks for the mention, Adam Peek! We do take our job seriously and always do our best.
Helping CPs save costs and grow revenue with Digital Inkjet, Embellishment, Label Press Technology and a Creative Flare ??
1 年Hey Adam remember when we met for lunch almost 4 years ago and I asked to be on your show to talk about Augmented Reality because it was going to be hitting the packaging industry pretty significantly .... as it takes print to the nth degree of embellishment? Well, you never booked me for your show however I am glad to see AR has made the #1 spot as I predicted :) .... and, I am still a big fan of your voice in the industry. Let's catch up when you get back from pack ....
The Project ExecutionHER? -Packaging & NPD Execution for Beauty ??Health ??Wellness ?? Brands | Host of Product & Packaging Powerhouse??Podcast ??? | Goldman Sachs One Million Black Women in Business Graduate ??
1 年Thanks Adam for the mention in your newsletter
Cold Chain Solutions | Founder | Packaging Enthusiast | Duke MBA
1 年They do a great job!