Pack to School: The Best Lunch Box Items In Class
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Pack to School: The Best Lunch Box Items In Class

As the summer comes to an end and the new school year starts this week, the excitement of back-to-school preparations takes centre stage. Among the flurry of new stationery, uniforms, and backpacks, another thing on the back-to-school checklist is lunch box items. From delightful yoghurts to sustainable snacks, the options are abundant, with brands stepping up their game to make school lunches both nutritious and appealing to children.?

When it comes to school lunches, colourful and eye-catching packaging can enhance the overall packed lunch experience and promote healthy eating habits among children. Let’s delve into some of the best lunch box items and how their packaging is integral to the way we approach school meals.


Yoghurts from The Collective Dairy

The Collective Dairy has carved a niche for itself with its yoghurts with an array of vibrant colours and on-pack characters. The brand's journey began with entrepreneurial chefs who set out to produce extraordinary yoghurt with an unbeatable taste. Their suckies, made specifically for kids, blend fun and nutrition seamlessly, showing off the brand's playful essence. The on-pack characters add a touch of whimsy, capturing children's attention while parents can rest assured that their kids are enjoying quality dairy products. The convenient mess-free packaging also makes it a perfect companion for school lunches.?


Fruit Snacks from BEAR

BEAR’s on-the-go real fruit splits are as fun as they are healthy! Their fruit splits are a perfect foodie snack that is packed full of goodness. Their consistent branding, which can be seen from their informative and interactive site, truly emulates the brand from print to digital. Beyond their delicious treats, BEAR has garnered admiration for its commitment to local communities and sustainability. The brand employs sustainable materials for its packaging, proving that snacks can be both scrumptious and eco-friendly, making them an excellent addition to school lunches.


Healthy Chickpea Snacks with Hippeas

"Give peas a chance" is not just a catchy slogan; it's the ethos behind Hippeas. Made from chickpeas, which are high in protein and fibre, children can enjoy a healthy and delicious treat. These snacks provide a wonderful healthier alternative to traditional snack options, fitting perfectly into lunch boxes as an irresistible maze snack. Hippeas also advocates for positive change, working with local charities to give back to the community. This is clear in their website, which is not only engaging and educational but saturated in their brand values and purpose.?


Fruit and Veg Snacks from Wallaroo Foods

Wallaroo Foods is a testament to a mum’s dedication to finding a snack her daughter would love that is both delicious and is a healthy option for her child. Their package design includes brilliant hand drawn bespoke illustrations by Steve Simpson. The characters give the brand a real personality that resonates and truly engages with young children, making it the perfect lunch box addition. Their packaging journey is also showcased on their website, offering insights into the brand's commitment to sustainability with its fully recyclable packaging.?


Classic Hummus Dips with Sabra

Sabra's range of individual hummus pots makes for an ideal addition to school lunches, encouraging kids to enjoy vegetables like carrot sticks and cucumber with a yummy and nutritious dip. Sabra's packaging emphasises the convenience of individual portions, ensuring that kids can dip and munch without the mess. Their pots are also a perfect size which fit snugly in any lunchbox, making them so easy to stack. With flavours that pack a punch in both taste and health benefits, Sabra's dipping pots are a go-to choice for parents looking to include more veggies in their kids’ lunch boxes.


Lunch Pack Ideas?

While you’re at it, maybe you’ll find that last year’s lunch pack is looking a little on the tired side or just falling apart. A new school year is a great time to break out a new lunch pack, here are some brilliant options we've spotted along the way:?

Smiggle

My Citron

Black Blum

Pack It

Hype.


Revamp Your Packaging For Back-to-School Lunches

As we embrace the back-to-school season, brands are reshaping the lunch box landscape by offering nutritious and exciting options packaged in innovative ways. Especially when it comes to snacks for children, brands cannot underestimate the importance of personable characters in creating brand worlds for kids that translate so well across their packaging. At the end of the day children’s attention is captured through imagination; and these brands do it so well.?

As agency owners and parents of young children, we have a holistic understanding of the challenges faced. Parents need to be reassured that they are selecting brands that deliver on multiple levels and that their children will also eat and enjoy. Brands in this space need to work super hard to standout in a crowded market so creativity and consistency across every touchpoint are key.

Contact us today for a workshop to discover how your product can showcase health benefits while being fun, memorable and giving the personality that children love!?

Danielle Bramall

Brand & Marketing Consultant

1 年

Loved reading this guys! A bit of everything here I’m sure people will find this helpful parent or brand owner.. I have to say I’m a big Hippeas fan too ??

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