THE PACK Plaza: a new pop-up idea for mobility fairs

In October 2023, a test was conducted at World of eMobility in the Netherlands, followed by another one at the Brussels Auto Show last January in Belgium. This new initiative called THE PACK Plaza is aimed at raising awareness among consumers, businesses, and industry professionals about electric motorbikes and mopeds. Guy Salens has been spreading information about the progress of these light electric vehicles since 2017 through his platform THE PACK "Electric Motorcycle News".

Guy: "As a 'Electric Hub,' THE PACK Plaza highlights the newest developments in 2 wheeler electric mobility and sustainable solutions. We've all heard about the negative news surrounding bankruptcies and takeovers, but I believe that this new initiative will help educate consumers, even if my role is small. In addition, through business-to-business (B2B) interactions at THE PACK Plaza, we can foster collaborations, partnerships, and strengthen the electric mobility ecosystem."

"Currently, I am in discussions with different event organizers of mobility events. My goal is to create and release a calendar for THE PACK Plaza specifically for the Benelux region as soon as possible. THE PACK Plaza gives manufacturers the opportunity to address any concerns, provide valuable information, and establish trust in electric mobility. Visitors to THE PACK Plaza can also take test drives of electric vehicles, allowing them to experience the technology firsthand and dispelling any misconceptions they may have about it, ultimately promoting its adoption."

"The widespread acceptance and use of electric motorcycles depends on consumers being willing to invest in and purchase these vehicles. Concerns about price, range anxiety, availability of charging stations, or a preference for traditional gas-powered motorcycles may impede adoption. However, at THE PACK Plaza, potential buyers have the opportunity to directly interact with the manufacturer and test ride these lightweight electric vehicles, potentially alleviating some concerns and promoting adoption."

"For electric motorbike brands, especially startups, it is crucial to take part in such events. This is a perfect opportunity for manufacturers to display their newest models and advancements in battery technology, electric drivetrains, connectivity solutions, and other components that are propelling this industry forward. We understand that the costs for Research & Development and homologation can be overwhelming, as well as the search for sales and retail opportunities, logistics, and more. However, our THE PACK Plaza event attracts a diverse audience consisting of investors, potential customers, and industry experts - all contributing to the growth of the electric mobility market."

"Through our online platform, THE PACK "Electric Motorcycle News", we have a wide range of content marketing options available. I am confident that we can utilize these tools effectively to promote the new e-mobility industry. In conclusion, hosting this event for electric mobility on THE PACK Plaza will not only contribute to the growth and awareness of the sector, but also promote sustainability, making a positive impact on all stakeholders involved."

I keep you posted about our THE PACK Plaza "Road-tour". If you are a manufacturer of electric motorbikes/mopeds and interested in THE PACK Plaza or other marketing possibilities, let's talk: [email protected]