PA TV Metadata at IBC 2024 this weekend with PA Media, plus industry news and latest Critic's Picks!
IBC 2024
Don't forget to meet the PA TV Metadata team and PA Media team at IBC - International Broadcasting Convention 2024 this weekend at the RAI Amsterdam .
Both teams are at stands 5.C16A and 5.C16B in the Content Everywhere Hall.
If you need to reach out to any of the team directly on LinkedIn for a last-minute chat, connect and chat with the teams here:
PA TV Metadata
PA Media
Latest industry news
The Channel 3 and Channel 5 licences will run for the next 10 years and confirms their position in the UK public service broadcasting landscape.
ITV holds the Channel 3 licence in England, Wales and Northern Ireland, while in Scotland, STV in the licence holder. The Paramount-owned Channel 5 broadcasts across the UK.
“This is great news for audiences across the UK, who will continue to benefit from another ten years of high-quality programming and trusted and accurate news from Channel 3 and Channel 5. As the sector continues to evolve from a linear to digital first delivery, these licences help underpin the ongoing success of our valued public service broadcasters,” said Vikki Cook , Ofcom Director of Broadcast & Media Policy.
News Source Broadband TV News : https://www.broadbandtvnews.com/2024/09/12/new-ten-year-public-service-broadcast-licences-for-channel-3-and-channel-5/
2. ITV , Sky and Channel 4 are set to launch a joint measurement panel aimed at tracking the short-term impact of TV advertising on sales in a move they say will give the sector “the measurement it deserves”.
Addressing an audience of advertisers at a Thinkbox event in London, the UK’s major commercial broadcasters revealed the proof of concept for Lantern, which has been in development for several months.
It aims to give advertisers much more information to the question “Did my TV campaign work?” by pooling data and tracking the behaviour of consumers after they were shown particular ads.
The broadcasters have already been collaborating on measurement for three years through their joint venture CFlight, which captures overall deduplicated reach and frequency.
Kelly Williams , managing director of ITV Commercial, said: “[Lantern] allows any advertiser to measure the short-term effects of TV, because they are very powerful, as well as the established brand-building effects of TV. ?We’re very excited about it.”
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News Source The Media Leader US : https://uk.themedialeader.com/itv-sky-c4-reveal-lantern-audience-measurement-launch/
3. Simplestream has announced the launch of Virgin Media Play in Ireland.
Created in collaboration with Irish commercial public service broadcaster, Virgin Media Television , Virgin Media Play brings live TV, on-demand content and catch-up services together onto a single platform, aiming to simplify access to content including dramas, prime entertainment, documentaries and sport, said the OTT services provider.
Initially launched across web, mobile, 亚马逊 , Apple TV, connected TVs and the Virgin Media Ireland Horizon platform, the solution is tailored to the needs of viewers and aims to provide the broadcaster with future-proofed streaming services.
Dan Finch , CCO and co-founder of Simplestream said, “We are extremely excited to bring the Play service to life for Ireland’s largest commercial broadcaster, Virgin Media Television. This collaboration allows us to provide Virgin Media Television’s customers with easy access to the channel portfolio, plus catch-up and video on demand content. The ability to watch content anytime, anywhere, is no longer just a convenience — the public expects it. With our Media Manager and App Platform products, we’re ensuring that Virgin Media Television can meet that demand head-on, while also enhancing their commercial offering with our server-side ad insertion capabilities for both live and on demand video.”
News Source TVBEurope : https://www.tvbeurope.com/media-delivery/simplestream-and-virgin-media-television-partner-on-new-virgin-media-play-app
4. Research from EE reveals the average UK household has 18 TV ‘dramas’ a week, as families up and down the country argue over the remote, debate what the kids can watch, and bash heads over bad viewing habits.
To support the release of updates to its EETV service and its new ad campaign, EE’s study reveals that the average Brit households are spending two-and-a-half hours a week arguing over what to watch and when, time enough to watch the film Gladiator or an entire Hollyoaks omnibus. This amounts to a five-and-a-half days per year.
News Source Advanced Television : https://advanced-television.com/2024/09/13/research-brits-spend-over-2-hours-per-week-arguing-over-tv/
5. A recent study by BrightLine , the leading platform for interactive streaming ads, revealed fresh data about the incremental impact of interactive advertising in CTV, including major new findings showing how effective interactive ads are with encouraging unaided recall.
Key findings from the report included:
The study also revealed that, due to economic factors, 95% of viewers do not immediately buy but instead seek consumer ratings and feedback on a product and compare?pricing before deciding on a purchase.?
News Source Streaming Media : https://www.streamingmedia.com/Articles/News/Online-Video-News/New-BrightLine-Study-Shows-Interactive-CTV-Ads-Drive-Stronger-Unaided-Recall-165771.aspx
This week's Critic's Picks
Dark magic requires a light touch in this week’s Critic’s Picks of the latest TV shows on streaming channels.
Mystery and mayhem hubble bubble in Damon Smith’s spellbinding recommendations and the platforms you can find them on.
If you have a story or an opinion piece you would like to contribute, get in contact with the team here.
Stay tuned for next week's article.