P is for Preparation

Spring is just around the corner - soon the sun will be shining, the leaves will be bursting forth into life, an it’ll be the perfect time to shoot your school’s video.?

But before anyone shouts “Action!” it's crucial to understand the power of development and pre-production.?

We'll dive into the 5 P's of how Prior Planning Prevents Poor Performance and how you can unlock the secret to success in video production for schools, ensuring your film is on brand, on message, on budget and on schedule

Purpose:?

The foundation of any successful video production is purpose. It's essential to determine the key message you want to convey and understand the why behind your content. This clarity will help you stay focused and ensure that your message is received loud and clear by your target audience.

People:?

To engage your participants, you must understand them. Who is your target audience? What are their needs and desires? By understanding your audience, you'll be better equipped to create content that delivers a relevant message and makes a lasting impact.

Plan:?

The secret to success lies in your plan. A comprehensive plan should outline the entire production process from start to finish and include a timeline, budget, and a creative solution that highlights your school’s uniqueness in the most engaging way.

Pre-production:?

This stage includes choosing locations, booking contributors, and preparing any necessary props or equipment. By taking the time to properly prepare, you'll set yourself up for success and put yourself in the best position to optimise the hours in each of your production days.

Production:?

The shooting stage is where the magic happens. By staying organised and sticking to your plan, you'll ensure a smooth and efficient shoot that will produce a video you'll be proud of.?

Post-production:?

Editing is where your video truly comes to life. This stage is where you'll refine your message and bring your vision to life. By adding special effects, sound design, and refining your content, you'll create a video that is engaging, effective, and impactful.

Publishing:?

The final stage is publishing your video to the world. Choose the appropriate platforms, whether it be your school's website, instagram, Tim Tok etc, and share your message with the world.

Producing clear, concise, creative and compelling video that captures the very spirit and character of your school takes longer than you’d expect, largely because of all the decisions that need to be made.

As we all know, good things take time…

…so when would now be a good time to get started?