OX Seven Newsletter

Sunday again.

Here are 3 hills i'm prepared to die on:

1. Sunday roasts are grossly overrated. The only way I can make it even slightly palpable is by having loads of different sauces on it. See exhibit A:

2. On demand TV has made Sunday evenings a lot shitter. Heartbeat, Antiques Roadshow, Songs of praise, A touch of Frost etc. I really miss all those programmes - felt like it really set up the week. Now I am forced to watch Squid games and other Netflix wank.

3. Nobody should dread going to work the next day (commonly known as the Sunday scaries). I'd hate that. Like really would. It's slightly recruitment cliche 101 - but if you are genuinely dreading going in to work tomorrow - book a call in with us and tell us why.

Anyway, we genuinely get asked quite a lot about videos; how we do it, what tools we use, what software to edit etc, so I thought i'd pass on some of my very limited wisdom to all 4385 of you.

1. Don't worry if you don't have a super expensive camera - pretty much all phone cameras are brilliant these days
2. If you're going to invest money anywhere, invest in good mic's. They raise the levels of sound and make the entire video so much more watchable. We use these: Amazon Mics ￡23.99.
3. A ring light can also help quite a lot. I think most people that use them don't entirely know why they do - but they do help with a lot of things. Natural light is always optimum of course.
4. Don't overthink what you're saying and don't aim for word for word perfection. Write down key points you want to get in there, then use your personality to ad-lib the rest. Amazingly polished orations come across as a little disingenuous - the vast majority of the tie people actually really respect the effort and putting yourself out there.
5. Use CapCut. I'm sure there are other editors out there - but this is what I use, and i love it. For ￡10 a month it is incredibly feature rich and intuitive. At first it looks overwhelming, but a couple of weeks usage and you'll be flying about it. A bit of editing can take your video from a 5 to 8 quite easily.
6. Have in mind what platform you're going to publish on, and film in that orientation. The majority now are portrait, so it makes sense to film in that orientation. Nothing worse than wrong orientation (well there is obviously, but you know what i mean).

We're dropping some of our latest roles down here - but we do not advertise all of them (always at our clients request), so if you're potentially interested in seeing what is out there, give Will Grashoff, Dan Beecher or Josh Withers a shout!

A selection of our current roles:

We appreciate this is only a tiny snippet of info, so if any of the below piques a bit of interest, please get in contact with us. You can reply to this e-mail, find us on LinkedIn (easy ennit) or give us a bell on 01280 505 980.

Funny things this week:

Value added content:

Be Kind:

We go again:

If you refer us to one of your esteemed peers we will pay you up to ￡1000 as a thank you (10% of the fee once rebate over). If you’re ?feeling super charitable we will pay it to a charity of your choice.

E-mail Will for anything (I especially love memes)