Owning your online narrative: the power of SEO
Did you know that over 93% of online experiences begin with a search engine??
Did you also know that only 0.06% of the 1,000 top online performing companies in the UK, a sample taken from the top 100 businesses across the 10 top industries, were black-owned*? ?
With the overnight shift to digital since the pandemic hit, the practice of SEO has shown it isn’t going anywhere and it's as relevant as ever. No matter your business, your customers are looking for you online and if you’re not featured on the top of the search results, they’ll take their business elsewhere.?
By not featuring in those top spots, you are forfeiting online visibility, market share and commercial growth.
Viaduct Generation and UK Black Tech want to close the gap of the statistic mentioned earlier. Both our missions align closely as we seek to build a more equitable world by diversifying digital spaces, built on equity, transparency and representation at the cutting edge of tech.?
To give you a brief introduction as to who we are, Viaduct Generation is a mission-led, organic agency amplifying underrepresented and allied businesses. UKBlackTech supports, promotes, represents and encourages the continued growth of diverse innovators and tech innovation across the UK. We work with institutions, industry, local businesses and communities to solve these challenges.
We’ve come together to bring you a 4 part SEO video series, to showcase its role and importance in any successful digital marketing strategy and to help SME businesses own their online narrative.?
The series will feature the following topics:?
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At the end of the series, we’ll be hosting a joint Twitter Spaces (keep an eye out on our socials for the date) to discuss the topics covered and to answer any of your questions. We’re hoping that this series will highlight the benefits of SEO, whilst providing you with some top tips and tools to get started.
We can’t wait to share this with you, but in the meantime, here are our bloopers from the first video… ??
? Set your alarms for Monday 4th April for the first video ?
*Research led by Viaduct Generation, July 2021.?
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