Owning your Online Narrative: The Power of SEO - The Summary Blog
The Summary Blog - What did we learn??
Viaduct Generation and UKBlackTech came together to bring you a limited video series to introduce the topic of SEO.?
Why the need for this series?
Well the stats speak for themselves. Over 93% of online experiences begin with a search engine however, as of July 21st, only 0.06% of the 1,000 top online performing businesses in the UK were Black-owned.?
Quite simply, it’s not good enough.?
Part of the issue roots from a lack of access and education in the Black community around SEO, which is why VG and UKBlackTech collaborated to bring this practice to a wider audience.?
The series aimed to arm viewers to get a better understanding of SEO, why it matters and introduce free tools that you can start using now.?
So what came out of the series? We released a weekly video along with an accompanying blog that broke down the topic further. You can find them all here:?
?? Video 1 - Keywords?
?? Video 2 - Google Analytics
?? Video 3 - Google Search Console
?? Video 4 - What to look for in an SEO agency (Part 1)?
?? Video 4 - What to look for in an SEO agency (Part 2)
We concluded the series with a Twitter Spaces, to give viewers of the video series the chance to ask questions and have a meaningful discussion around the topic of SEO and why it’s such a core to online business success. It was great to hear comments and thoughts on the future of SEO, but also to be challenged on why it’s a worthy investment.?
If you want to catch up on the conversation, you can find it here: https://twitter.com/i/spaces/1OyKADNALRaxb?
If you’d like to continue the conversation with us, you can find us via:
Viaduct Generation:?
UKBlackTech:?