Owning Your Career Brand

Your career brand is one of the most important things you can create to achieve career success. According to?Entreprenuer.com, employees at companies that invest in personal branding initiatives are?27 percent more likely?to feel optimistic about their company’s future; 20 percent are more likely to stay at their company, and 40 percent are more likely to believe their company is more competitive. This is because when creating a career brand, you will attract others to you and always be top of mind when people are thinking about your industry. When you do this, opportunities will come to you, and you will have stability in your career.

Our CEO and Founder, Jessica Chen, recently hosted a?Soulcast Media | LIVE?event on LinkedIn, where she interviewed Product Manager at LinkedIn, Shyvee Shi.

They shared tips and personal stories about owning your career brand.

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1. MINDSET

To own your career brand, you need to shift your mindset and break through any mental barriers you may have. Thinking about your career brand is thinking beyond what you have to do in your everyday role. That is incredibly important; however, you need to think bigger.?

Consider the following:

• Job vs. Career?– During the Soulcast Media | LIVE, Shyvee said you need to consider the difference between your current job and the ideal career situation. She said,?“Your current job is the chapter you are writing. Your career is the book you are writing for your life.”?One way to do this is to shift your mindset to think beyond your day-to-day responsibilities will help you build your career brand.
• Imposter Syndrome?– You have to overcome imposter syndrome every day. This is because you will face imposter syndrome every time you try something new. To overcome imposter syndrome, you need to break free of the?mental barriers?telling you that you aren’t capable of doing what you want to do.
• Start Small?– The idea of starting something new can often stop you before you begin. However, if you want to create a career brand, you must shift your mindset. One way to do this is to start small.

In our e-course,?The Art Of Communication, you will learn how to remove mental barriers and break free from imposter syndrome.

When you take steps to build your career brand, no matter how small they are, it can open opportunities for you outside your current job.?

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2. MESSAGING

As you build your career brand, you want to be mindful of your messaging. How you deliver your message, where you will deliver your message, and what type of message it will be are all things you will want to think about before you begin.?

Consider the following:

• Clear Communication?– During the Soulcast Media | LIVE, Jessica said,?“A strong career brand needs strong communication. You need to be clear-minded in your messaging and delivery.”?If you are unclear in your communication, your message will get lost.
• Platform/Medium?– The platform and medium you choose will largely depend on the audience you are trying to connect with.
• Content?– Owning your career brand means you will also want to create content so you can attract people and gain more visibility. However, there are many different ways you can share content.

?? We recommend the e-course?“Establishing Your Leadership Brand”?to help you learn how to build your career brand.

You don’t have to have it all figured out to start posting content. Focus on your messaging and your audience.

3. VISIBILITY

People build strong career brands when they show they think and offer solutions. To do this, people have to know what you are doing. You have to show up and do the work, but people must also know your work. In our LinkedIn Learning e-course,?Building Visibility As A Remote Leader, you will learn how to gain the visibility needed and be seen by the right people within your organization.

Consider the following:

• Local Networking?– Owning your career brand doesn’t stop at social media posting. Local networking can help you build your career brand and boost your visibility.
• Corporate Networks?– Another way to build your career brand is to network with those you do not regularly interact with within your company.
• Consistency?– People may know what you do, but you must be consistent when building your visibility.

Being visible will help you build your career brand. The more consistent you are, the more people will remember what you do.?

You have to think about building your brand as an investment. Every post your put out, and every connection you make is a little investment into your larger goal.?

Click here to read the full article!

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Check out?Jessica’s Youtube Channel?if you want to see the full LIVE version of Jessica and Shyvee’s conversation.

Whenever you’re ready, there are 3 ways we can help you:

1. Discover your?communications style?so you know where to start. Over 4,000 people have found theirs?here.
2. Attend our?monthly communication workshop?to build communications confidence?(new topics: public speaking, advocating for yourself, building credibility, etc)?here.
3. Get your brand in front of 43k+ people by?sponsoring our newsletter or Soulcast Media | LIVE LinkedIn events?[contact: [email protected]]

Join us for an exciting Soulcast Media | LIVE event on July 6th! This event is free to attend. RSVP for your spot here!

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This article is part of the?Soulcast Media Newsletter, which has over 10,000+ subscribers. If you like this article, feel free to?subscribe.

Be sure to follow Jessica Chen on?LinkedIn?and?Instagram?for regular communications tips you can use at work immediately!?Her videos can also be seen on?YouTube.

If you'd like to learn more about our communications services and how we work with individuals and companies, check out our website:?www.soulcastmedia.com.?