Own your own Sanctuary

The Secret Technique of Selling Multi Million Dollar Houses

When real estate agents receive a home listing, they may do a few things: stage and take photos of the home; advertise the listing online; post a sign out front; and perhaps host an open house.

But when a real estate agent lists a home in the multi-multi-million dollar category — a house that calls a "super-prime property” — the marketing game completely changes. An afternoon open house will no longer do.

Everything — from the photography to the text and the introduction of the property to buyers — has to be perfect.

Start with connection

Habitually the owners of $10 million-plus homes don't want everyone to know they're selling, so it's more who you know than what you do.

"I have clients say 'I don't want anyone to know the house is for sale'’. That’s why usually I'm forbidden to market the home, for each. That's where it becomes important you have networks that you know who to reach. And so that people know you, so they know to pick up a phone when they have a client who is looking for a home in a certain area."

In the superior end a lot is complete through our personal networking.

The innovative part is trying to get to the exact persons. If something has a lot of privacy, we'll try to reach out to celebrities. You have to market to the person who will fit the house, and a lot of people don't do that.

Throw a party

These high-end properties may not be the place for an open house, but they are perfect for a high-end, invite-only occasion.

As my research relatively a few liquor companies will do it if they have a new product, they will sponsor a gathering for you, and they'll invite their guest list. And you'll invite your guest list, and you'll be prosperous.

But the occasion is certainly not about visiting the home or even making it about the home.

The experience is an easy-going sell. No one needs the home, but you want them to hunger it, and even if the silent majority don't buy the home, the buzz from the gathering stays around a long time.

Of course some events go a little bit over the top.

Go international

Once a home hits the multi-million dollar range, global buyers become a huge part of the marketing comparison.

It's mainly indorsed to the worth of real estate in Dubai Compared to further worldwide cities, our charges are significantly lower, so we see a much extensive international buyer. I am regularly participate in exclusive event and creating networks because that's an important part of our market.

Create an experience

I am receiving inquiries from all over the world online and through my high end networks

I am using my expertise from my master degree of marketing and create marketing plan for each home unique, but with the extraordinary experience.

You need to have the style so that what you do makes people feel like everything about the home is special.

When comes sailing a high end property the whole thing has to be just perfect because people will justice the appearance as much as the product.

Often that means pleasing customers to pre-market viewings or including gifts with each presentation.

But eventually, you have to stick with what works for you.

Hedieh Hosseinian

Luxury Property consultant

+971-526999109