Own your growth.

With the start of the second term of my Executive Master at IE Business School , I wanted to reflect on the journey so far and address some of the most common questions I’ve been asked over the past six months. I hope this helps anyone who's considering, or debating, taking a similar leap.

Aren't you too senior (or perhaps even too 'old') for that?

When do we become too old or too senior to stop learning? The answer is never. Turning 40, with years of experience behind me, actually pushed me to take this leap. We all have our ways of challenging ourselves, especially when we feel 'stuck' in our careers. For me, this was the perfect time to reflect, assess my skills, identify gaps, and envision what the future could look like. We spend a lot of time doing performance reviews at work, but have you ever done a personal career review? I highly recommend it! (Reach out if you'd like to know more about how I do it.)

Why pursue 'Strategic Marketing & Communication' when you are already experienced in the field?

In marketing and communication staying relevant is key. For me, diving deeper into areas I don't typically work on every day is an opportunity to expand my skillset, challenge my thinking and bring fresh perspectives back to my work. From Branding and Business Strategy, to Martech & AI, Digital Marketing, Branded Content and more...

In today’s competitive job market we need to be adaptable, ready to pivot, stretch and innovate at any moment.?

My company isn’t supporting me, what should I do?

We have all been there. Not all companies prioritise employee development, but don't let that stop you. Own your growth. Here are some tips:

• Have a conversation with your employer. Even if financial support isn't possible, they might be flexible with your schedule. Don't be afraid to discuss your development plans with your manager. Demonstrating your willingness to grow can position you for future promotions or role changes.
• If you need financial support there are many options you could look into, like scholarships or financial aid opportunities offered by the school you are considering.
• See this as a long-term investment in yourself and your career. The returns will be worth the time and effort you put in today.

Why IE Business School in Spain when you are based in London?

There are many great universities out there, but IE’s flexible format was perfect for balancing my full-time job with education. I did my research, reached out to alumni and asked all the burning questions before choosing it. It is a big decision, so take your time to find the program that fits you. Moreover, IE ranks at the top of global business schools, with a diverse, global, community and renowned faculty. The Master in Strategic Marketing & Communication ranked 3rd worldwide in the 2025 QS Business Master’s Marketing Ranking! My executive program is 15 months long, it blends theory and hands-on projects, allowing me to apply new learnings immediately. And I get to travel to Madrid (a city I love) for our face-to-face time.

Would you recommend it?

Absolutely! But only if you are ready to commit. I am not going to lie, whatever course or program you pick, you will be balancing work, personal life, classes, assignments and deadlines, which can be intense at times. But at the end, the personal and professional growth, the friendships and the connections you will make will be life-changing.

If you are considering starting a course or master’s program and are feeling unsure feel free to reach out, I’m happy to share more about my experience.

#TheNextBestYou is just around the corner! ??