Own a Word
Photo by Nicolai Berntsen on Unsplash

Own a Word

Jason Littrell Jason Littrell

Jason Littrell

Guiding small business owners and high performers into next generation solutions.

发布日期: 2020年9月3日
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Luxury brands have luxury prices or they’re not luxury.

 There is no relation between success in the marketplace and success in comparative testing.

 Pepsi crushed Coke in the taste tests…

 But Coke outsold them from start to finish.

 One of the ways businesses brand themselves as luxury is by owning a word or phrase in the minds of the consumer.

 Google – Search

 YouTube – Internet Videos

 Whole Foods – Organic Food

 Ikea – Unassembled Furniture

 Disney – Magical

 BMW – Driving

 Mercedes – Prestige

 Coca Cola – Happiness

 US Marine Corps – Semper Fi (Always Loyal)

 Volvo – Safety

 Federal Express – Overnight Delivery

 Is your business drilling down on a word or a phrase?

 It’ll help keep you focused.

Meryl Moss

President Meryl Moss Media Group--Publicity, Marketing and Social Media / Publisher BookTrib.com and CEO Meridian Editions

5 个月

Jason, thanks for sharing! How are you doing?

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