Own the Phone in 2025: Resolutions for Dealership Success

With a new year comes new opportunities to grow, adapt, and outperform the competition. It’s also the perfect time to set resolutions to position your dealership for success in 2025. Now is the ideal moment to evaluate current processes, refine your phone strategies, and ensure your team is equipped to handle the challenges and opportunities that lie ahead.?

Resolution 1: Be Proactive with Outbound Calls?

• Dedicate time to reaching out to leads proactively. Encourage your dealership to set an outbound calling goal to recapture and revive cold leads, increasing overall sales potential. Consistent outbound efforts can also help establish your team as a trusted advisor in the customer’s buying journey.?

Resolution 2: Reevaluate/Strengthen Call Tracking Metrics?

• Set up or refine call tracking systems to gain deeper insights into your customer’s behavior and understand where they are in their buying journey. With Car Wars’ detailed CRISP metrics, your team can prioritize high-value leads and better manage resolution rates to prevent lost opportunities. Effective tracking also provides actionable data to help improve team performance and ROI.?

Resolution 3: Improve CRM Integration and Management?

• Syncing call data with CRM systems provides a streamlined and centralized view of all customer interactions. This integration allows your dealership to easily track follow-ups, monitor customer preferences, and pursue leads more effectively. A well-maintained CRM system ensures no sales opportunity is lost, boosting overall efficiency and sales.?

Resolution 4: Prioritize Training and Development?

• Invest in dealership-wide training programs focused on phone handling best practices, the CRISP principles, and superior customer service techniques. Regular training keeps your team sharp and ready to handle challenging calls while maintaining a professional and friendly tone. Empower your staff with the skills they need to deliver excellent experiences, driving customer satisfaction and retention.?

Resolution 5: Commit to Regular Call Reviews?

• Schedule weekly or monthly reviews of your team’s call performance to identify areas for improvement and celebrate successes. Use these sessions to address recurring challenges, refine scripts, and share best practices across the team. Regular reviews help maintain accountability and ensure your phone processes remain a competitive strength for your dealership.?

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The phone is often the first touchpoint for your customers, and a strong call strategy sets the tone for their entire experience with your dealership. Whether you aim to increase conversion rates, improve customer satisfaction, or boost overall sales, focusing on how your team handles calls can yield significant results. As a cornerstone of its overall sales process, your dealership’s call strategy can make or break ROI.? Setting intentional goals and implementing key improvements can turn 2025 into a year of record-breaking success for your dealership. Ready to own the phone in 2025? Talk to an expert HERE!??

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