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Own It: Lessons from 3 Great Brands

Laurier Mandin

Product Launch Guy. “I Need That” author. I help innovators de-risk, position and market innovative consumer & B2B products for category leadership. President & principal consultant @Graphos Product.

发布日期: 2017年2月16日

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The greatest brands in the world are not mere players in their industry.

They bloody well own it.

And they’ve come to do so not by attempting to be the best in every single category and vertical within their sector, but by laying claim to a few very specific, highly desirable traits.

That’s what branding is all about.

Here is how three powerhouse companies became synonymous with the attributes their customers crave most, and the take-aways for you.

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Own It: Lessons from 3 Great Brands

Laurier Mandin

Product Launch Guy. “I Need That” author. I help innovators de-risk, position and market innovative consumer & B2B products for category leadership. President & principal consultant @Graphos Product.

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