Overview of Marketing

Marketing:

Marketing is an action of creating demand and fulfilling it. Including market research and advertising. It can be Product Base or Service-Based.

Example of Product Base: Haldigram, Nestle, Hindustan Uniliver etc...

Service-Based: Uber, Ola, Urbanclap etc...

Basically, we use 2 types of marketing components to Advertise and promote our products, one is Traditional Marketing and another is Digital Marketing.

• Let's talk about what is the main difference between Traditional Marketing and Digital marketing.

Traditional marketing: Traditional marketing is an action to reach customers offline. Companies use marketing channels such as print, broadcast, telemarketing or direct mail to engage their customers.

• High cost
• Reach will be generic
• Outbound only

Digital marketing: Is a component of marketing by using the internet to promote products and services through websites and apps.

• Low cost
• Reach will specific
• Track the lead
• remarketing
• data availability

CORE ELEMENTS OF DIGITAL MARKETING.

SEO, Social Media, Email Marketing, Affiliate Marketing, Content Marketing, Online Reputation Management.

PURPOSE OF MARKETING:

The purpose of marketing is?to create awareness, sales and traffic for a brand, company, or organization. That helps to generate revenue.

Segmentation Targeting Positioning ( STP Model)

The main purpose of the STP model is to break down the border market into similar parts that easier to develop specific approaches for reaching and engaging potential customers.

It is divided into 3 steps:

1. Market segmentation
2. Market targeting
3. Product positioning

Example of segmentation target positioning of a company " Imarticus"

Create a Persona/Profile (iMarticus - Digital Marketing Course)

Category: Graduates, Working professionals, Housewives, Entrepreneurs

Age: 18 - 45

Geo/Location: Mumbai, Hyderabad, Chennai

Interest: Education, Skill Upgrade

Behaviour: job opportunities, tech news

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4Ps of Marketing

Product Price Place Promotion Goods/services Value of the product Where Advertising