Overseas Property Exhibitions Update | Week Ending 12th March 2023
Exhibitions Update
Another weekend of sub 20 exhibitions in Hong Kong. This was expected, however, with the property & immigration exhibition happening over the weekend.?
Exhibition numbers are climbing again - it was the fourth busiest weekend of the year and brings the year to date number of exhibitions to just under 150 from almost 50 different agents. Projects from 11 countries and 33 cities have been featured and there has been over 100 so far this year - highlighting the choice available to consumers.
The UK took a slightly less than 50% share of the exhibitions, London took a good share of those with projects highlighted from zones 2 - 5. Almost 75% of London's projects have been in Zones 1-3 this year and London continues to push towards 50% of UK exhibitions (recovering from as low as 20% during Covid). Thailand and Asia continue to take back market share, Bangkok remains the second most featured city in March. Canada and Australia also had a handful of exhibitions.
I highlighted in my?Friday Linkedin update?the Berkeley event that had been going on for two weeks. Instead of two days (at a hotel style exhibition), the event went for two weeks and involved 10s of agents and partners. It also:
When marketing / selling a project in your home market, there's a display suite available for consumers for months, even years... international buyers also want an extended period where they can view options (and they already are, to an extent, through multiple events over an extended period of time with various agencies).
In time, too, this report will transition from looking at exhibition numbers to focus more on buyer behaviour and what locations / projects buyers are searching / enquiring / buying from across Asia.
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