Overpromise and Overdeliver

Common business wisdom says to “Underpromise and overdeliver.”?

Right? WRONG!

I don’t want to underpromise and overdeliver.?

I want to overpromise and then overdeliver.

It is not in my best interest to underpromise, underpitch, or underdo anything. I am never moderate or conservative when selling, marketing, or branding.

Underpromising is a form of deception. You’re not going to get the business by doing that. And it causes the quality of your offer to suffer. If you have a great offer and you care of your customers or clients, then you must tell people how great your offer is. You have to make big promises.

Make Big Claims

When I started my first business, I was working hard but had not figured out how to get people’s attention. I was missing something. I finally figured it out. It was not the price, the offer, the product, or the service that was the problem.?

The problem was I wasn’t making my claims big enough. Once I realized that was the problem, everything became possible. One day I told a prospective buyer, “I guarantee I will get you one extra sale for every two salespeople by noon today.”?

He said, “Let’s go.”

Though we didn’t hit that goal, the company had its single best day in months. I realized then and there that if I didn’t believe in myself, why would anyone else believe in me? I had to make big claims to succeed.

At the next place I walked into I said, “Let me talk to your salespeople with you in the room for thirty minutes. It’s nine a.m. I guarantee I’ll get you six deals by noon today.”?

This was a big deal because he hadn’t gotten six deals in the last three days and I had promised to do that in three hours. He gave me thirty minutes and I sold the entire company my product. They got five deals by noon and two more by 2:00 p.m.

I started getting people’s attention. I overpromised and made giant claims. I wasn’t lying. I believed I could do what I promised. When I told someone what I could do, it forced me to operate at that level.

Because I’m an ethical person, when I overpromise I am obligated to rise to the occasion and deliver. My offers got better and my delivery got better.

Now compare that with how you market your products and speak to your clients. Making giant claims you can deliver is not unethical. Having a great product and not properly pitching it is unethical.?

I have a great company, superior products, unbelievable ROI, and exceptional people. So we overpromise and then we overdeliver.?

In a startup, you need to have a confident image of yourself, your offer, and your value proposition. Maybe the world doesn’t know you yet. Maybe your idea is new.?

Take the time to look at what you offer. Make a list of every benefit your customers will experience. Take each product and make a full list of all the miracles it will perform.

Here are some claims I can genuinely make. You need to be able to make them too:

• “I don’t have competition, I have imitators.”?
• “To do business with anyone other than me is a mistake of massive proportions.”
• “I offer the lowest cost and the highest ROI of all the companies in my space.”

If you are not the greatest out there, you need to become the greatest. Become obsessed with being the best. Then when you overpromise, it’s not bragging—it’s the truth. Always rise to the commitment and deliver. It is not overselling when you can deliver. No one wants average. No one values average. No one buys average.

Overpromise and then Overdeliver

If you never overcommit, you will never overdeliver. If you don’t push for performance at higher levels, you will never know how great you and your company can become. The more I promise the marketplace, the more attention I get and the more I am forced to deliver. Overpromising allows me to establish and then exceed exceptional levels of delivery.

Once you fully commit and quit hedging, creative solutions will show up. When you commit completely, you have no other option than to deliver at that level. You will figure out how to get it done. Put yourself out there over the edge of small thinking even if you don’t know how you are going to get it done yet.

Commit first and figure the rest out later

The obsessed are willing to create and manage chaos to get growth. Commit first and figure the rest out later.?

In the beginning, you have doubts, fear, and uncertainty:

• “How will I get it all done with everything I have going on?”
• “What if I make a mistake?”
• “What if I can’t do what I promised?”

Don’t sweat the little stuff. Don’t allow yourself to get caught up in details. And do not be afraid of venturing into new territory.

Everything you’ve ever accomplished started with a “first time.” When I started my first business, got married, and had a baby, I figured it all out as I went along. If you don’t figure things out along the way, it’s because you didn’t fully commit.

Tell the world you are the best. Tell the truth about how awesome you are. And then deliver on that truth. Go big and then go bigger.?

And when you are ready to go bigger, I have something for you.?

It’s a simple 4-part framework anyone can use to go bigger and grow their business.? And I’m sharing it live during a free 5-Day Challenge called…?

The Unbreakable Challenge

It’s going to be the biggest event in internet history.? And I want you there as my guest.

Join me live for 5 Days of training along with a cast of world-class business experts.? I’ll give you this simple framework during the live event.

You’ll also get access to our Private Community created only for Unbreakable Challenge members…?

And Daily Challenge Action Sheets to make sure you get real work done.?

Now’s the time to go big and build your unbreakable business.? I’ll show you how when you Join The Unbreakable Challenge

Be Great!

Grant Cardone