Overpersonalization in UX | The Week of April, 3

Designers should keep in mind that excessive personalization can have negative effects, such as lack of diversity, content redundancy, "creepy effect," and cognitive overload.

Practices to prevent overpersonalization:

• Find the right balance to maintain content diversity.
• Use caution when handling potentially sensitive information.
• Provide users with control when it is relevant.
• Take advantage of user feedback.

This insight is adapted from How Much Personalization Is Enough in UX Design? by Mariia Kasym.