Overlooking Your Website Maintenance? Here’s What You Are Losing!

Websites are directly linked to your brand image. Being a thriving business, you worked hard to build that seamless website with the best user experience, CTA's et al. and things are going well. But before you heave a sigh of relief, let me tell you, it is not over yet. It is just the first step.

Once your website is in place, there are loads and loads of maintenance work to put into it, lest it will prove perilous to your business. A website needs to be checked for security issues, outdated content, outdated software, speed, and much more from time to time. But why?

Read on to know more.

What is website maintenance?

Website maintenance is the process of checking if the website performance and content from time to time to keep it impeccable and up to date. Online stores require to perform maintenance weekly to check their product inventory, pricing, shipping costs, site speed, offers, up to date content, etc. Maintenance done regularly will keep your website in the good books of Google and your customers.

The ever-evolving digital world means that technology and content are changing according to people's likes and usability

A recent study found that 49% of buyers have made impulse purchases after receiving a more personalized experience. Taking your website for a regular checkup to website maintenance services will help you monitor glitches and gaps, enabling your business to run smoothly. A website checkup, an SEO review for your website, and regularly scheduled Website Maintenance will do wonders.

Why do you need website maintenance services to maintain your website?

Staying in Line with Current Trends

Website design needs to be updated, adhering to the current trends.

 Websites that are not maintained tend to become outdated over the years in terms of design, security features, content, speed etc. An ill-maintained website functions poorly, making it unengaging to the customers. It will also weigh you down in the Search Engine Results Pages (SERPs) as Google algorithm tends to give up to date information to its users.

Statistics concur that a one-second delay in page loading speed can cost you 7% of your e-commerce conversions.

Up-to-date Online Presence

A strong online presence is indispensable for a business to stay in the limelight. The reports and graphs generated based on your customers will give you better insights to take your business to the next pedestal.

Regular and relevant content updates are key to engage your users. Identifying the trends and bringing your best blogs to the limelight based on those trends is an integral part of the maintenance checklist. This way, your users know that you are active and updated in the field, and it also helps your rank the most in SERPresults.

Protects from Malicious Attacks

Regular checks against cyber attacks are one crucial point many small businesses tend to overlook. Many small businesses think only the bigger websites need to worry about hacking. But in reality, outdated Websites are often the best sweet treat for hackers. They use it to sabotage your brand’s reputation, or even worse; they can steal your customer data.

Data breaches cost enterprises an average of $3.92 million every year. That's not it; data breaches exposed 36 billion records in just the first half of 2020. Refurbishing the damage caused by cyber attacks is expensive in the first place. To top it all, your customers will no longer disclose their details to your brand.

Consistent website maintenance will help you protect your site from cyber-attacks by keeping your security features up to date. When a website is well maintained, it builds customer trust in your brand in the longer run.

A web maintenance service provider keeps a checklist that identifies security gaps and vulnerabilities in a website and keeps the software up to date.

SEO Strategy

Google aims at projecting the best and relevant results to a user search, and hence their algorithms change from time to time. Keeping track of changes in Google’s algorithm updates and changing the content based on that will help you stay ahead in SERPs. Google also prioritizes fresh content compared to old content. So, web maintenance helps you reuse the same old content with new trends in mind and update them. Outdated website design, structure, or content will weigh you down in the Search Engine Results Pages (SERPs). When Google gets to know your content is new, you can automatically see a considerable increase in traffic.

Users stay on websites that have up to date and engaging content. If users leave your website frequently, Google algorithms may interpret that your website isn't relevant and weigh you down. The more traffic you drive, the more up the list will be your visibility.

Keeping Up with Technology

Web design and development trends [A1] change every year, along with technology. Chatbots, AR, VR and much more are integrated into web pages. In addition to this, software's like Drupal or WordPress keep rolling out regular updates from time to time, which needs to be updated for the smooth functioning of the website. Website maintenance will provide you with the necessary insights on what needs to change and what needs to stay. Software updates, Persistent technical issues, security issues, SSL implementation and many others form the web maintenance team's task list.

It also checks if your new content and design changes are compatible across all mobile and other devices. When you delay a certain period to update software and other plugins, there are chances that other modules become outdated.

Automatic Weekly Backup

In case of any mishap or server issues, there will always be a fully functional backup in place so that your website is up and running in just a matter of time.A website's downtime takes a massive hit on its reputation, and it might result in losing leads who turn up to your website. Having a maintenance team will get the website right on track as they have a dedicated back up for your store.

Why should you go for website maintenance services?

The web maintenance team are professionals who have a detailed checklist of do’s and don'ts that they segregate as daily, weekly, monthly and yearly tasks. Here are few quality checks that are done by a website maintenance team on your website:

• Checking broken links
• SSL checks and installation
• Weekly backup of website data
• Speed and performance checks
• Monthly report generation
• Delete idle/outdated themes or plugins that hinder overall performance.
• Checking if all the CTA's and forms are working.
• Blog content updates
• Repurpose old content

These are a few of the many criteria that are taken care of by the maintenance team to make your online presence worthwhile.

Website maintenance services providers have unmatched expertise not only in looking for glitches but also to fix them. You can choose the package that you prefer to outsource and let the team take care of it for you while you focus on productivity and generating revenue.

Online presence and web maintenance are like fuel to any enterprise to boost their online sales, and iWrite India can do that for you.