An Overlooked TRUTH About Personal Branding

Thanks for reading The Marketing Minute, a weekly series where we share the behind-the-scenes stories of impactful growth strategies that we’ve used to get more leads or improve the sales process of our members at Connect 365 .

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Subscribe to this series using the button above and let us know what you want to hear about next week using #MarketingMinute in the comments below. And if you want to learn how you can create a personal brand that attracts more of your ideal clients, join Mark Lack for his free personal branding masterclass before registration closes at 12:59pm Pacific on Thursday, December 15, 2022.

I talk a lot about how important it is to build trust with your prospects. It’s the #1 thing you can do to attract the right people and actually turn them into customers.?

Because if someone doesn’t trust you? They won’t buy. Case closed.?

That means we need to do everything we can to create a trusting, authentic relationship with potential clients.

Often when it comes to building trust, though, our thoughts jump straight to the messages that we’re actively sending to prospects… emails, direct messages, the kind of outreach where we’re speaking directly to them. And it’s really important to craft those messages to build trust.?

But there’s another way to build trust. And it’s often overlooked because it doesn’t feel as direct. It’s not the one-to-one communication that we’re so familiar with.?

However, this trust mechanism has a tremendous impact on your relationship with prospects. Because it’s out there sending signals 24/7. It’s like a lighthouse beacon constantly letting people know that they’re safe to proceed.?

Now, you might be thinking that I’m talking about your website. Or your social media presence. And if so, then you’re close.?

But I’m actually talking about something much bigger than that.?

It’s the thing that affects your website…

Your social presence…

Your outreach efforts…

ALL of your messaging efforts really.?

So what is it??

Your personal brand. And it’s one of the best ways to build trust with your prospects. It gets them to pay attention and makes them excited to work with you.?

Unfortunately, much of the advice out there about branding is designed for the big faceless corporations. And it’s not that much help for service-based businesses or coaches, consultants, and course creators.?

That’s why I’m excited to share an upcoming masterclass all about personal branding by my friend Mark Lack.?

Mark has worked with big-name thought leaders like Gary Vaynerchuk, Tony Robbins, and Grant Cardone. And he’s worked with A-list celebrities and professional athletes like Alex Rodriguez to leverage their public image.?

While that’s impressive, he’s done something even more important to me. He’s worked closely with coaches, consultants, and service-based businesses. The small businesses out there driving the economy.?

And his strategies have helped his clients bring in over $370 million in combined revenue.?

Now, I can’t tell you everything Mark knows about personal branding here. If I tried to, this would go on for days.?

But I can say that he says three things are essential to build an effective personal brand that actually brings in clients.?

First, you want to provide valuable content. This will help establish your authority and increase your credibility so you don’t have to go searching for clients. Instead, they come looking for YOU.?

Second, you want to choose the RIGHT kinds of content to share with your audience, because most content is just “nice to have.” But certain kinds will actually bring in more clients.?

And finally, Mark says networking is key. Not just handing out business cards at conferences and making LinkedIn connections. Mark’s talking about a specific kind of networking that will help you leverage the authority from the biggest names in your industry.?

Now, if you want to learn how to do those three things (and A LOT more), so you can create a crystal clear message that brings in more clients, then I have some good news…?

Mark is hosting a personal branding masterclass on Thursday, December 15, at 1pm Pacific / 4pm Eastern.??R egister here to save your spot here. ?

Mark is THE expert on using your brand to bring in new business. And this is essential for coaches, consultants, and anyone with a service-based business. So if that’s you, go ahead and get your seat.?

When you build a personal brand for your business like Mark teaches, you’re really creating a powerful asset… One you can leverage again and again to grow your business faster. We’ve really just scratched the surface here, so if you want to learn more, join Mark for his live personal branding masterclass on Thursday, December 15, 2022.