Overcoming Resistance to Change and Innovation Fatigue Among Employees
Andre Ripla PgCert
AI | Automation | BI | Digital Transformation | Process Reengineering | RPA | ITBP | MBA candidate | Strategic & Transformational IT. Creates Efficient IT Teams Delivering Cost Efficiencies, Business Value & Innovation
1. Introduction
In today's rapidly evolving business landscape, organizations face the constant need to adapt, innovate, and transform to remain competitive. However, the human aspect of change often presents significant challenges. Employees, who are at the heart of any organization, may resist change due to various factors such as fear of the unknown, comfort with the status quo, or past negative experiences with change initiatives. Moreover, the relentless pace of innovation in many industries has led to a phenomenon known as "innovation fatigue," where employees become overwhelmed, disengaged, or skeptical of continuous change efforts.
This essay explores the multifaceted issues of resistance to change and innovation fatigue among employees, offering insights into their causes, consequences, and most importantly, strategies to overcome them. By examining psychological and organizational factors, analyzing case studies from renowned companies, and presenting practical use cases, this work aims to provide a comprehensive guide for leaders, managers, and organizations striving to navigate the complex terrain of organizational change and sustained innovation.
The importance of addressing these challenges cannot be overstated. In an era where adaptability and innovation are key drivers of success, organizations that can effectively manage change and maintain an engaged, energized workforce will have a significant competitive advantage. Conversely, those that fail to address resistance to change and innovation fatigue risk stagnation, decreased productivity, and potential obsolescence in their respective markets.
Throughout this article, we will delve into various strategies, including effective communication, employee involvement, leadership approaches, and the creation of a sustainable innovation culture. We will examine how these strategies have been successfully implemented in real-world scenarios, drawing lessons from both triumphs and setbacks.
By the conclusion of this exploration, readers will have gained a deep understanding of the dynamics at play in organizational change and innovation efforts, along with a toolkit of practical approaches to foster a more change-ready and innovation-driven workforce. The insights provided will be valuable not only for large corporations but also for small and medium-sized enterprises, non-profit organizations, and any entity facing the need for transformation in an ever-changing world.
As we embark on this comprehensive analysis, it is crucial to remember that overcoming resistance to change and combating innovation fatigue are not one-time efforts but ongoing processes that require patience, persistence, and a genuine commitment to the well-being and growth of both the organization and its employees. Let us now delve into the intricacies of these challenges and the pathways to addressing them effectively.
2. Understanding Resistance to Change
Resistance to change is a natural and common phenomenon in organizations. It is a complex issue that stems from various psychological, organizational, and experiential factors. Understanding these underlying causes is crucial for developing effective strategies to overcome resistance and facilitate smooth organizational transitions.
2.1 Psychological Factors
The human psyche plays a significant role in how individuals respond to change. Several psychological factors contribute to resistance:
2.2 Organizational Factors
The organizational context in which change occurs can significantly influence resistance levels:
2.3 The Impact of Past Experiences
An often-overlooked factor in resistance to change is the role of past experiences:
Understanding these various factors that contribute to resistance to change is crucial for several reasons:
By recognizing that resistance to change is a complex, multifaceted issue rooted in human psychology, organizational dynamics, and past experiences, leaders can approach change management with greater insight and effectiveness. This understanding forms the foundation for developing strategies to overcome resistance, which we will explore in subsequent sections of this essay.
As we move forward, it's important to note that while resistance to change can be a significant obstacle, it's not inherently negative. Resistance can sometimes highlight legitimate concerns or oversights in the change process, providing valuable feedback that can improve the overall change initiative (Ford & Ford, 2009). The key lies in how organizations choose to perceive and respond to this resistance.
3. Innovation Fatigue: Causes and Consequences
While resistance to change focuses on employees' reluctance to embrace new initiatives, innovation fatigue represents a different but related challenge. It occurs when employees become overwhelmed, disengaged, or skeptical due to constant pressure to innovate and adapt. Understanding this phenomenon is crucial for organizations striving to maintain a competitive edge through continuous innovation.
3.1 Defining Innovation Fatigue
Innovation fatigue can be defined as a state of physical, emotional, and mental exhaustion that occurs when employees are continuously exposed to demands for innovation and change without adequate support or resources (Ahuja & Papadopoulos, 2014). It's characterized by:
Innovation fatigue differs from general change resistance in that it specifically relates to the toll of ongoing innovation efforts, rather than resistance to a particular change event.
3.2 Root Causes of Innovation Fatigue
Several factors contribute to the development of innovation fatigue:
3.3 The Impact on Organizational Performance
Innovation fatigue can have significant negative consequences for organizations:
Understanding innovation fatigue is crucial for several reasons:
As we move forward in this essay, we will explore strategies for overcoming both resistance to change and innovation fatigue. These strategies will aim to create organizational environments that can sustain long-term innovation while maintaining employee engagement and well-being.
4. Strategies for Overcoming Resistance to Change
Having explored the nature of resistance to change and innovation fatigue, we now turn our attention to practical strategies for overcoming these challenges. Effective change management requires a multifaceted approach that addresses the psychological, organizational, and practical aspects of change. The following strategies have been proven effective in numerous organizational contexts and are supported by research in organizational psychology and management studies.
4.1 Effective Communication
Clear, consistent, and transparent communication is paramount in overcoming resistance to change. Effective communication strategies include:
4.2 Employee Involvement and Participation
Involving employees in the change process can significantly reduce resistance and increase buy-in:
4.3 Leadership and Change Champions
Strong, visible leadership is crucial in driving successful change:
4.4 Training and Skill Development
Providing employees with the necessary skills to navigate the change can reduce anxiety and resistance:
4.5 Incentives and Rewards
Aligning incentives with the desired change can motivate employees to embrace new ways of working:
Implementing these strategies requires careful planning, consistent execution, and ongoing adaptation based on feedback and results. It's important to note that different strategies may be more or less effective depending on the specific context of the organization and the nature of the change being implemented.
Moreover, these strategies should not be viewed as a one-time effort but as part of an ongoing process of change management. Organizations that embed these practices into their culture are better positioned to handle future changes with less resistance.
5. Combating Innovation Fatigue
While the strategies for overcoming resistance to change provide a solid foundation, addressing innovation fatigue requires a more nuanced approach. Innovation fatigue is often the result of prolonged exposure to change and the constant pressure to innovate. The following strategies are designed to create a sustainable innovation culture that energizes rather than exhausts employees.
5.1 Creating a Sustainable Innovation Culture
To combat innovation fatigue, organizations need to foster a culture that supports ongoing innovation without burning out employees:
5.2 Managing the Pace of Change
A key aspect of combating innovation fatigue is managing the rate and intensity of change:
5.3 Addressing Employee Burnout
Proactively addressing burnout is crucial in maintaining long-term innovation capacity:
5.4 Celebrating Small Wins
Recognizing and celebrating incremental progress can help maintain momentum and enthusiasm:
5.5 Continuous Learning and Skill Development
Providing ongoing learning opportunities can help employees feel more capable and less overwhelmed by innovation demands:
5.6 Leadership's Role in Sustaining Innovation
Leaders play a crucial role in maintaining a healthy innovation culture:
By implementing these strategies, organizations can create an environment that fosters sustained innovation while mitigating the risk of innovation fatigue. It's important to note that combating innovation fatigue is an ongoing process that requires constant attention and adjustment.
6. Case Studies
To better understand how the strategies for overcoming resistance to change and combating innovation fatigue can be applied in real-world scenarios, let's examine three case studies of organizations that have successfully navigated these challenges.
6.1 Case Study 1: IBM's Cultural Transformation
IBM, a technology giant with a long history, faced significant challenges in the early 2010s as it struggled to adapt to the rapidly changing tech landscape. The company's transformation under CEO Ginni Rometty provides valuable insights into overcoming resistance to change and fostering a culture of continuous innovation.
Background:
Key Strategies Implemented:
Results:
Lessons Learned:
6.2 Case Study 2: Procter & Gamble's Connect + Develop Program
Procter & Gamble (P&G), a multinational consumer goods corporation, faced challenges in maintaining its innovative edge in the early 2000s. The company's response through its Connect + Develop program offers insights into creating a sustainable innovation culture and combating innovation fatigue.
Background:
Key Strategies Implemented:
Results:
Lessons Learned:
6.3 Case Study 3: Zappos' Holacracy Implementation
Zappos, an online shoe and clothing retailer known for its strong company culture, undertook a radical organizational change by implementing Holacracy, a self-management practice that distributes authority throughout an organization.
Background:
Key Strategies Implemented:
Results:
Lessons Learned:
These case studies illustrate how different organizations have applied various strategies to overcome resistance to change and combat innovation fatigue. They highlight the importance of clear communication, employee involvement, leadership commitment, and a willingness to experiment and adapt.
7. Use Cases
While case studies provide broad overviews of organizational change, use cases offer more specific scenarios that illustrate how strategies for overcoming resistance to change and combating innovation fatigue can be applied in particular situations. These use cases will demonstrate practical applications of the principles we've discussed, providing actionable insights for managers and leaders facing similar challenges.
7.1 Use Case 1: Implementing a New Technology System
Scenario: A mid-sized financial services company decides to implement a new customer relationship management (CRM) system to improve client service and internal efficiency. However, many employees are comfortable with the existing systems and processes, leading to resistance.
Strategies Applied:
Expected Outcomes:
7.2 Use Case 2: Organizational Restructuring
Scenario: A large manufacturing company decides to restructure its operations to become more agile and responsive to market changes. This involves flattening the organizational hierarchy and creating cross-functional teams, which causes anxiety among middle managers and long-term employees.
Strategies Applied:
Expected Outcomes:
领英推荐
7.3 Use Case 3: Shifting to a Remote Work Model
Scenario: A medium-sized tech company decides to shift to a predominantly remote work model in response to changing employee preferences and to reduce overhead costs. However, some managers are concerned about maintaining productivity and company culture in a remote environment.
Strategies Applied:
Expected Outcomes:
These use cases demonstrate how the strategies for overcoming resistance to change and combating innovation fatigue can be applied in specific organizational scenarios. They highlight the importance of clear communication, employee involvement, skills development, and continuous adaptation in successfully implementing significant changes.
8. Best Practices and Lessons Learned
Drawing from the strategies, case studies, and use cases we've explored, we can distill a set of best practices and key lessons for organizations striving to overcome resistance to change and combat innovation fatigue. These insights can serve as a guide for leaders and managers navigating the complex landscape of organizational change and sustained innovation.
8.1 Best Practices for Overcoming Resistance to Change
8.2 Best Practices for Combating Innovation Fatigue
8.3 Key Lessons Learned
By applying these best practices and learning from these key lessons, organizations can significantly enhance their ability to overcome resistance to change and combat innovation fatigue. This, in turn, can lead to increased adaptability, improved performance, and sustained competitive advantage in an ever-changing business landscape.
9. Conclusion
As we conclude our comprehensive exploration of overcoming resistance to change and combating innovation fatigue, it's clear that these challenges are central to organizational success in today's rapidly evolving business landscape. The ability to effectively manage change and sustain innovation is no longer just a competitive advantage—it has become a necessity for survival and growth.
Throughout this essay, we've delved into the multifaceted nature of resistance to change, examining its psychological, organizational, and experiential roots. We've also explored the phenomenon of innovation fatigue, recognizing it as a significant barrier to sustained organizational performance and employee well-being. By understanding these challenges in depth, we've laid the groundwork for developing effective strategies to address them.
The strategies we've discussed—ranging from effective communication and employee involvement to leadership development and the creation of a sustainable innovation culture—provide a robust toolkit for organizations navigating change and driving innovation. The case studies of IBM, Procter & Gamble, and Zappos have illustrated how these strategies can be successfully implemented in real-world contexts, while our use cases have demonstrated their application in specific scenarios common to many organizations.
Several key themes have emerged from our analysis:
As we look to the future, several trends are likely to shape the landscape of change management and innovation:
In light of these trends, organizations must continue to evolve their approaches to change management and innovation. This may involve:
Ultimately, the organizations that will thrive in the future are those that can turn change and innovation from sources of fatigue and resistance into wellsprings of energy and engagement. By applying the strategies and lessons outlined in this essay, and continually adapting them to meet new challenges, organizations can build the resilience, adaptability, and innovative capacity needed to succeed in an ever-changing world.
As we close, it's worth remembering that at the heart of all these strategies and considerations are people—the employees whose creativity, dedication, and adaptability drive organizational success. By focusing on their needs, leveraging their insights, and fostering their growth, organizations can not only overcome resistance to change and combat innovation fatigue but also unleash the full potential of their most valuable asset: their people.
The journey of change and innovation is ongoing, and while it may be challenging, it also offers immense opportunities for growth, learning, and achievement. As leaders and organizations continue to navigate this journey, the insights and strategies discussed in this essay can serve as a valuable guide, helping to chart a course towards a more adaptive, innovative, and successful future.
10. References
Ahuja, G., & Papadopoulos, A. (2014). Innovation fatigue: The effects of continuous innovation efforts on organizational performance. Academy of Management Proceedings, 2014(1), 15375.
Amabile, T. M., & Kramer, S. J. (2011). The progress principle: Using small wins to ignite joy, engagement, and creativity at work. Harvard Business Press.
Anderson, N., Poto?nik, K., & Zhou, J. (2014). Innovation and creativity in organizations: A state-of-the-science review, prospective commentary, and guiding framework. Journal of Management, 40(5), 1297-1333.
Armenakis, A. A., & Harris, S. G. (2002). Crafting a change message to create transformational readiness. Journal of Organizational Change Management, 15(2), 169-183.
Beckett, D. (2000). Just-in-time training as anticipative action and as inferential understanding. In C. Symes (Ed.), Working Knowledge: Productive Learning at Work (pp. 15-25). University of Technology Sydney.
Beer, M., & Nohria, N. (2000). Cracking the code of change. Harvard Business Review, 78(3), 133-141.
Bernstein, E., Bunch, J., Canner, N., & Lee, M. (2016). Beyond the holacracy hype. Harvard Business Review, 94(7), 38-49.
Blank, S. (2019). Why companies do "innovation theater" instead of actual innovation. Harvard Business Review Digital Articles, 2-5.
Boud, D., & Lee, A. (2005). 'Peer learning' as pedagogic discourse for research education. Studies in Higher Education, 30(5), 501-516.
Bovey, W. H., & Hede, A. (2001). Resistance to organisational change: The role of defence mechanisms. Journal of Managerial Psychology, 16(7), 534-548.
Brown, S. L., & Eisenhardt, K. M. (1997). The art of continuous change: Linking complexity theory and time-paced evolution in relentlessly shifting organizations. Administrative Science Quarterly, 42(1), 1-34.
Brown, T. (2009). Change by design: How design thinking transforms organizations and inspires innovation. HarperBusiness.
Cappelli, P. (2008). Talent management for the twenty-first century. Harvard Business Review, 86(3), 74-81.
Christensen, C. M. (1997). The innovator's dilemma: When new technologies cause great firms to fail. Harvard Business School Press.
Clark, K. (2018). Design thinking. Harvard Business Review Press.
Coch, L., & French Jr, J. R. (1948). Overcoming resistance to change. Human Relations, 1(4), 512-532.
Cornerstone (2019). How IBM transformed their approach to learning. Cornerstone OnDemand.
Davenport, T. H., & Prusak, L. (1998). Working knowledge: How organizations manage what they know. Harvard Business Press.
Davila, T., Epstein, M. J., & Shelton, R. (2012). Making innovation work: How to manage it, measure it, and profit from it. FT Press.
Denning, S. (2005). The leader's guide to storytelling: Mastering the art and discipline of business narrative. Jossey-Bass.
Denning, S. (2011). The leader's guide to storytelling: Mastering the art and discipline of business narrative. John Wiley & Sons.
Dodgson, M., Gann, D., & Salter, A. (2006). The role of technology in the shift towards open innovation: The case of Procter & Gamble. R&D Management, 36(3), 333-346.
Edmondson, A. C. (1999). Psychological safety and learning behavior in work teams. Administrative Science Quarterly, 44(2), 350-383.
Edmondson, A. C. (2011). Strategies for learning from failure. Harvard Business Review, 89(4), 48-55.
Elving, W. J. (2005). The role of communication in organisational change. Corporate Communications: An International Journal, 10(2), 129-138.
Farson, R., & Keyes, R. (2002). The failure-tolerant leader. Harvard Business Review, 80(8), 64-71.
Ford, J. D., & Ford, L. W. (2009). Decoding resistance to change. Harvard Business Review, 87(4), 99-103.
Ford, J. D., Ford, L. W., & D'Amelio, A. (2008). Resistance to change: The rest of the story. Academy of Management Review, 33(2), 362-377.
Gajendran, R. S., & Harrison, D. A. (2007). The good, the bad, and the unknown about telecommuting: Meta-analysis of psychological mediators and individual consequences. Journal of Applied Psychology, 92(6), 1524-1541.
Garvin, D. A. (1993). Building a learning organization. Harvard Business Review, 71(4), 78-91.
Gerdeman, D. (2018). How Uber, Airbnb, and Etsy attracted their first 1,000 customers. Harvard Business School Working Knowledge.
Goleman, D., Boyatzis, R., & McKee, A. (2013). Primal leadership: Unleashing the power of emotional intelligence. Harvard Business Press.
Good, D. J., Lyddy, C. J., Glomb, T. M., Bono, J. E., Brown, K. W., Duffy, M. K., ... & Lazar, S. W. (2016). Contemplating mindfulness at work: An integrative review. Journal of Management, 42(1), 114-142.
Grant, A. M., & Gino, F. (2010). A little thanks goes a long way: Explaining why gratitude expressions motivate prosocial behavior. Journal of Personality and Social Psychology, 98(6), 946-955.
Greenhaus, J. H., Callanan, G. A., & Godshalk, V. M. (2010). Career management. Sage.
Hall, D. T. (2002). Careers in and out of organizations. Sage.
Hamel, G., & V?likangas, L. (2003). The quest for resilience. Harvard Business Review, 81(9), 52-63.
Hannan, M. T., & Freeman, J. (1984). Structural inertia and organizational change. American Sociological Review, 49(2), 149-164.
Hansen, M. T. (2009). Collaboration: How leaders avoid the traps, create unity, and reap big results. Harvard Business Press.
Heifetz, R., Grashow, A., & Linsky, M. (2009). The practice of adaptive leadership: Tools and tactics for changing your organization and the world. Harvard Business Press.
Higgs, M., & Rowland, D. (2011). What does it take to implement change successfully? A study of the behaviors of successful change leaders. The Journal of Applied Behavioral Science, 47(3), 309-335.
Huston, L., & Sakkab, N. (2006). Connect and develop: Inside Procter & Gamble's new model for innovation. Harvard Business Review, 84(3), 58-66.
Huy, Q. N. (2001). In praise of middle managers. Harvard Business Review, 79(8), 72-79.
IBM (2019). 2019 Annual Report. IBM Corporation.
Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263-291.
Kanter, R. M. (1983). The change masters: Innovation and entrepreneurship in the American corporation. Simon & Schuster.
Kanter, R. M. (2006). Innovation: The classic traps. Harvard Business Review, 84(11), 72-83.
Kaplan, R. S., & Norton, D. P. (1996). Using the balanced scorecard as a strategic management system. Harvard Business Review, 74(1), 75-85.
Klein, S. M. (1996). A management communication strategy for change. Journal of Organizational Change Management, 9(2), 32-46.
Kotter, J. P. (1995). Leading change: Why transformation efforts fail. Harvard Business Review, 73(2), 59-67.
Kotter, J. P. (2014). Accelerate: Building strategic agility for a faster-moving world. Harvard Business Review Press.
Kotter, J. P., & Schlesinger, L. A. (2008). Choosing strategies for change. Harvard Business Review, 86(7/8), 130-139.
Lafley, A. G., & Charan, R. (2008). The game-changer: How you can drive revenue and profit growth with innovation. Crown Business.
Lam, S. S., & Schaubroeck, J. (2000). A field experiment testing frontline opinion leaders as change agents. Journal of Applied Psychology, 85(6), 987-995.
Lee, M. Y., & Edmondson, A. C. (2017). Self-managing organizations: Exploring the limits of less-hierarchical organizing. Research in Organizational Behavior, 37, 35-58.
Lewis, L. K. (2006). Employee perspectives on implementation communication as predictors of perceptions of success and resistance. Western Journal of Communication, 70(1), 23-46.
Lines, R., Selart, M., Espedal, B., & Johansen, S. T. (2005). The production of trust during organizational change. Journal of Change Management, 5(2), 221-245.
Loehr, J., & Schwartz, T. (2003). The power of full engagement: Managing energy, not time, is the key to high performance and personal renewal. Simon and Schuster.
Lohr, S. (2016). IBM, Betting on Economic Shift, Sheds Costly Worker Benefits. The New York Times.
Luthans, F. (2000). Positive organizational behavior: Developing and managing psychological strengths. Academy of Management Perspectives, 16(1), 57-72.
Maslach, C., Schaufeli, W. B., & Leiter, M. P. (2001). Job burnout. Annual Review of Psychology, 52(1), 397-422.
Mikhailov, A., Reichert, F. M., & Piveta, M. N. (2021). Leveraging open innovation through external knowledge search: The moderating role of innovation intensity. European Journal of Innovation Management.
Noe, R. A. (2016). Employee training and development. McGraw-Hill Education.
Oreg, S. (2003). Resistance to change: Developing an individual differences measure. Journal of Applied Psychology, 88(4), 680-693.
Pink, D. H. (2009). Drive: The surprising truth about what motivates us. Riverhead Books.
Pisano, G. P. (2015). You need an innovation strategy. Harvard Business Review, 93(6), 44-54.
Rao, J., & Weintraub, J. (2013). How innovative is your company's culture? MIT Sloan Management Review, 54(3), 29-37.
Reeves, M., & Deimler, M. (2011). Adaptability: The new competitive advantage. Harvard Business Review, 89(7-8), 134-141.
Reichers, A. E., Wanous, J. P., & Austin, J. T. (1997). Understanding and managing cynicism about organizational change. Academy of Management Perspectives, 11(1), 48-59.
Reingold, J. (2016). How a radical shift left Zappos reeling. Fortune.
Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Crown Business.
Rigby, D. K., Sutherland, J., & Takeuchi, H. (2016). Embracing agile. Harvard Business Review, 94(5), 40-50.
Robertson, B. J. (2015). Holacracy: The revolutionary management system that abolishes hierarchy. Penguin UK.
Rosenbush, S. (2018). IBM Bets Watson AI Can Propel Sales. The Wall Street Journal.
Rothwell, W. J., & Graber, J. M. (2010). Competency-based training basics. ASTD Press.
Schein, E. H. (2010). Organizational culture and leadership (Vol. 2). John Wiley & Sons.
Senge, P. M. (1990). The fifth discipline: The art and practice of the learning organization. Doubleday/Currency.
Shanafelt, T. D., & Noseworthy, J. H. (2017). Executive leadership and physician well-being: Nine organizational strategies to promote engagement and reduce burnout. Mayo Clinic Proceedings, 92(1), 129-146.
Sinek, S. (2009). Start with why: How great leaders inspire everyone to take action. Penguin.
Spreitzer, G. M. (1995). Psychological empowerment in the workplace: Dimensions, measurement, and validation. Academy of Management Journal, 38(5), 1442-1465.
Strebel, P. (1996). Why do employees resist change? Harvard Business Review, 74(3), 86-92.
Sull, D. (2015). The simple rules of disciplined innovation. McKinsey Quarterly, 51(3), 86-97.
Sutton, R. I., & Rao, H. (2014). Scaling up excellence: Getting to more without settling for less. Crown Business.
Sweller, J. (1988). Cognitive load during problem solving: Effects on learning. Cognitive Science, 12(2), 257-285.
Tellis, G. J., Prabhu, J. C., & Chandy, R. K. (2009). Radical innovation across nations: The preeminence of corporate culture. Journal of Marketing, 73(1), 3-23.
Tetrick, L. E., & Winslow, C. J. (2015). Workplace stress management interventions and health promotion. Annual Review of Organizational Psychology and Organizational Behavior, 2(1), 583-603.
Useem, J. (2017). How a company built on reinvention is reinventing itself again. Fortune.
Waldron, G. (2017). IBM's agile transformation. CIO.
Walsh, J. P., & Ungson, G. R. (1991). Organizational memory. Academy of Management Review, 16(1), 57-91.
Weisbord, M., & Janoff, S. (2010). Future search: Getting the whole system in the room for vision, commitment, and action. Berrett-Koehler Publishers.
Wojcicki, S. (2011). The eight pillars of innovation. Think with Google.
Wrzesniewski, A., & Dutton, J. E. (2001). Crafting a job: Revisioning employees as active crafters of their work. Academy of Management Review, 26(2), 179-201.