Overcoming Fear and Building a Bold Personal Brand: Lessons from Ange Matthews on The Speak Your Way To Cash Podcast
Ashley Kirkwood
Helping clients sell more services, book more stages, and license their brilliance ....with confidence!
If you've ever felt like fear is holding you back from fully stepping into your potential, this episode of the Speak Your Way To Cash podcast is for you. Hosted by Ashley Kirkwood, this coaching episode dives deep into the mindset, strategies, and practical steps required to overcome fear, leverage your expertise, and grow your influence online. Featuring Ange Matthews, a personal finance expert and creator of the Happy Investor Method, this conversation offers actionable insights for experts ready to make a bigger impact.
Fear Is the Enemy of Growth
One of the key themes in this episode is tackling the fear that often accompanies building a personal brand. For Ange, fear stemmed from the risk of being imitated by scammers and the pressure to protect her audience from fraud. But as Ashley pointed out, letting fear dictate your decisions gives power to the very forces you want to overcome.
Key takeaway: Fearful decisions often lead to stagnation. Instead, ask yourself, “What would I do if I weren’t afraid?” Then, act boldly in alignment with that answer.
Embrace Imperfection in Content Creation
Ange’s hesitation around social media came from a desire for perfection and a struggle to balance her professional responsibilities with personal life. Ashley offered a game-changing mindset shift: focus on connection over perfection. Simple, authentic content can create the impact you want without overwhelming your schedule.
Quick tip: Start small. Post short, unfiltered videos addressing the real issues your audience cares about. For example, Ange could share quick tips about tax planning during the holiday season to help her audience focus on financial empowerment.
Your Message Matters More Than Trolls
A recurring challenge for Ange was dealing with trolls and fake accounts online. Ashley reminded her that trolls are inevitable when building a public-facing brand, but they don’t define your value or mission.
Practical solution: Create an educational campaign to protect your audience from fraud, such as:
These proactive steps ensure transparency and reinforce your authenticity.
Strategically Expand Your Business
Ange’s three-pronged business model includes working with individual clients (B2C), corporations (B2B), and developing a certification program. However, she wondered how to balance her ambitions with a desire to leave room for God’s plan.
Ashley suggested starting with a foundation that serves all facets of her business—like writing a book. A book is more than a revenue stream; it can serve as a lead magnet, build credibility, and funnel readers into Ange’s courses, mastermind programs, and certification opportunities.
Next steps:
Leave Room for God’s Plan
Ashley closed the conversation with a powerful reminder: while planning is essential, true success comes from surrendering your plans to God. Pray over your goals, seek divine guidance, and remain flexible for unexpected shifts.
Key takeaway: Make plans, but remain open to redirection. Trust that God’s timing and favor will align with your efforts if you stay grounded in faith.
Action Steps for Bold Growth
If you’re ready to overcome fear and elevate your brand, here’s where to start:
Listen to the Full Episode This episode of the Speak Your Way To Cash podcast is packed with actionable insights and inspiration for building a fearless, impactful personal brand.
Watch the full coaching session here: https://youtu.be/a2kiFY-ApcI.
Follow Ange Matthews For wealth-building tips and updates on the Happy Investor Method, follow Ange on Instagram at @HappyInvestorMethod or visit her website www.happyinvestormethod.com.
Energy high, excuses low—let’s build boldly!