Overcoming Declining Lead Times, Reduced Budgets and More: Introducing A New Sledge Report
We're thrilled to be launching our latest resource today, Events And Content Must Go On: Insights and Soundbites to Overcome Lead Time and Budgetary Challenges, which is dedicated to helping marketing and event professionals address these current times in creative and strategic ways.
It features firsthand lead times figures and experiences, delves into factors impacting reduced lead times, sees us share proven practices for overcoming them, and reveal predictions for the sector's future.
The key to producing impactful content
Given peoples' declining attention spans and today's competitive marketplace, high quality content, delivered at speed is a must for maximum relevance. Here our Head of Film & Content, Ben Heaysman shares some of the tech tools our team utilises to achieve this perfect balance with MediaCat UK .
Global projects and an 'always on' team
We support clients on a global scale, in regions spanning The Americas and EMEA, to Asia-Pacific, and ensure projects progress on a 24/7 basis. How? Our agency partners with talented minds in various locations, and we advocate for dynamic working, ensuring both swift delivery times and rest are prioritised.
Why we must avoid a tick box mentality
Taking tangible action from a sustainability perspective is a must now, and in the future, and it's why we've been sharing our progress ongoing. In Sledge's latest update, we delve into our new business model, purpose and stakeholder driven approach, dedicated measurement tool, and more.
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Summer lead times: what's in store?
Reduced and evolving project timelines have become the 'new normal,' however in this piece for Conference & Incentive Travel (C&IT) , Operations Director, Laura Chalcraft (Neé Ward) suggests change could be on the way. She also stresses the importance of pro-active planning, and shares some of the less obvious benefits that longer lead times bring.
Exploring the value of industry awards
For us, awards are a brilliant way to reflect on our achievements, celebrate successes, and pinpoint future goals. Sledge is therefore honoured to be nominated for Best Agency at this year's micebook Awards, and in two sustainability categories at the Conference & Events Awards and M&IT Magazine Awards.
Increasing engagement with animated effects
Communicating a complex topic or generating excitement through the written word is no easy feat. The solution? We advocate for animations and motion graphics, because they have the ability to educate and engage, and as such, we create them for tech and beauty brands, government bodies, and more.