Overcoming Constraints in the Sales Process
Gil Effron
Through his books and mentoring, bestselling author focuses on improving your marketing and sales outcomes.
A “constraint,” according to Eliyahu M. Goldratt, author of The Goal, is anything that “prevents a system or process from achieving and reaching more of its goal.”
In a manufacturing situation, a single problem (a.k.a. mishap or equipment failure) can slow or stop the production line. When the constraint is eliminated, things regain their momentum, and it is full speed ahead (as when the traffic jam clears and vehicles start moving again).
In sales, the prospect’s excuses, lies, and objections are often constraints it the sales presentation. My new eBook provides the reader with knowledge, information, and ideas to remain on tract and move closer to the buyer’s buy-in.?
While my new eBook was written to support the talks I do with future business owners, the information is relevant for anyone starting out in sales, finding the experience salesperson who’s in a slump, and the sales manager to learn how to eliminate constraints. While they’re learning how to be successful, this eBook was written to help them master the game of selling.)??
As an eBook only, A Short Course in Maximizing Long-Term Sales Outcomes is available now for pre-sale for only 10 bucks.
Order now on Amazon at: https://bitly.ws/xVYL . Your eBook will arrive automatically from Amazon on January 30. Grateful if you purchase, even more grateful when you write a review. ?