Overcoming Adversity: A Journey of Transformation and Growth

This is the first article I am writing since my mom passed away a couple of months ago. It's been a challenging road for me, and it has made me reflect deeply on the paths we take in life and business. I see parallels between my personal journey and the journey we embark on every day at To-Increase.

Our teams constantly face and overcome adversities, not unlike the personal challenges we all encounter. While the challenges our teams face may not be as deeply personal as losing a loved one, they require resilience, determination, and collaboration. We work together to carve out new paths, not only for ourselves but also for our customers. We strive to create new roads for our customers to drive on, helping them conquer new peaks and achieve their goals.

I am incredibly proud of the hard work and dedication our teams have shown over the years. Their efforts have defined who we are today and have set the stage for our future growth. However, like all growing entities, there comes a time when we must reinvent ourselves to become bigger and better than we have been.

This week, we will take a significant step forward with the launch of our new brand. This rebranding represents our growth, our evolution, and our commitment to creating lasting impacts through intuitive solutions developed with deep expertise. It’s a moment of transformation that I am excited to share with you all.

I invite you to join me, Sameer Verma , Microsoft’s Chief Product Officer of Microsoft Dynamics, and customers and partners from across the globe for this momentous event, either in person on the 11th at 6 pm CET at our Amsterdam office or online. Together, we will showcase our new identity and celebrate this exciting new chapter in our journey. We will also discuss Microsoft's future in business applications and what the market is looking for with a panel discussion amongst some of our customers and partners.

Register now and be a part of this historical event: Event Registration Link

Let's embark on this journey together, overcoming challenges and reaching new heights.