Outstanding Service creates Raving Fans!!

I was reminded recently of the story of "Mick the Cabbie".

This story demonstrates beautifully how giving outstanding service sets you apart from your competitors AND creates Raving Fans..

Mick the Cabbie is unlike any other cabbie you have ever met!  He arrives early and  with his clients' preferred coffee.

He knows the fastest routes to the airport and always gets them there with plenty of time - regardless of  prevailing traffic conditions.

Over the years he has built a strong client base of frequent travellers to the point where he sometimes needs to refer business to one of his team members.  

Yes, he charges a booking fee, but for his clients - knowing that they never have to worry about missing a flight far outweighs the extra cost.

When we service our clients in a way that enables them to trust us completely they know that we are skilled in what we do and also, a pretty great human being.

With Uber-usage growing rapidly,  Mick the Cabbie  proves that when you deliver outrageous service and create Raving Fans, clients will continue to choose you above your cheaper competitor!