Outsourcing Your Marketing?

A recent blog by Directors Choice really caught my eye as a marketing consultant. Outsourcing your marketing can be highly beneficial, especially to SME's that often dont have a dedicated in house facility.

I would interested in your thoughts?

10 benefits of outsourcing your marketing

Should your business outsource its marketing, or have traditional in-house marketing staff? Firstly, it is important you understand what outsourced marketing is.

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What is outsourced marketing?

Outsourced Marketing is when a business contracts their marketing activities to a third-party expert.

An outsourced marketing experts can help with a variety of tasks, such as:

• Social Media Management
• PPC ads & Lead Generation
• Website Design
• Search Engine Optimisation (SEO)
• Content Creation
• Branding

Completion of these tasks can help achieve business marketing goals, for example, business growth, increase sales, brand exposure, higher website traffic, or something else.

But what are the benefits of outsourcing your marketing to an external company? This is a common question among business owners, so here are 10 benefits of outsourcing your marketing that you may not know yet.

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The 10 benefits of outsourcing your marketing

1. Better marketing results
2. Saves you time
3. Access advanced tools and analytic software
4. Improve your marketing Return on Investment (ROI)
5. Minimise your overhead costs
6. Keep up with the latest trends
7. Speed and efficiency
8. Regular communication and marketing support
9. Scale your marketing
10. A fresh perspective

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1. Better marketing results

By hiring a marketing expert with specialist skills and expertise, this means you always obtain the best results. This is down to their advanced marketing technology, skills, experience and industry knowledge. A marketing expert will know which methods are best for your business in order to achieve your chosen goals.

Whether you are a start up looking to establish a brand or target audience, or you have been running a business for years and are looking for a marketing boost, an outsourced expert can help with whatever you require.

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2. Saves you time

Trying to market your business whilst running it can be extremely difficult for a busy business owner. Creating and managing social media posts or ads, interacting with your online audience, and creating a strategy can become another full-time job. This becomes a struggle and is why many companies decide to outsource their marketing to an expert.

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3. Access advanced tools and analytic software

You or your in-house marketing team may already use analytic tools, such as Google Analytics, and may not have access to software that marketing firms do. This advanced software can allow you to determine marketing performance, leads generated, and ROI easier. An expert can also help you use software such as Google Analytics, Zapier, etc.

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4. Improve your marketing ROI

Using marketing experts and advanced tools for your campaigns can lead to a higher Return on Investment through traffic, sales and leads. By investing in outsourced marketing, you can create larger scale strategies across different channels, increasing the positives for your business.

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5. Minimise overhead costs

Cost is always a key factor for any business, especially during the current cost of living crisis. An in-house marketing team costs approximately ￡215,000 per year whereas marketing agencies offer cost-effective packages, costing around ￡17,000 to ￡170,000 per year.

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6. Keep up with the latest trends

The world of marketing is always changing, especially in the digital world with the likes of social media. Recently, there has been a sharp rise in new marketing techniques and tools which have provided fresh opportunities for businesses to take advantage of. However, this has also caused an increase in effort and input to keep up with these changes and trends. With an outsourced marketing expert, your company can always be involved with the latest trends, increasing your brand exposure, leads and sales.

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7. Improved Speed and efficiency

A marketing expert will be solely focused on marketing, therefore they are faster and more efficient at detecting trends, tech and industry changes. When problems arise, they are quick to solve with appropriate solutions. Marketing agencies are constantly learning and developing their skills to provide the best service to you, which additionally eliminates the cost of training in-house staff yourself.

By removing the workload and responsibility of marketing activities from your plate, you have much more time to focus on the essential parts of running your business.

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8. Regular communication and marketing support

Thanks to technology and online software, your marketing expert will be able to keep in touch with you through phone calls, video calls such as Zoom or Teams Meetings, or emails. They will outline their plan of action for the next few weeks and you 'll be able to ask questions, express needs, or share doubts and ideas. Pricing, costs, and time spent on specific tasks will also be outlined beforehand, ensuring there are no hidden surprises after work is complete.

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9. Scale your marketing

It is often difficult for small businesses to scale their marketing plan when using in-house staff. This is because you need to find, hire and train new employees which costs time and money - limiting your ability to scale your marketing strategy. By using an outsourced marketing agency, you can scale your strategy almost instantly.

Hiring an expert to suit your specific goals (e.g. SEO specialists, web design, full service agency, creative agency, etc.) brings the required skills your business needs to do this -

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10. A fresh perspective

Using a third party gives you a competitive edge through a fresh perspective on your strategy, tactics and goals. This helps you discover different ways to improve your marketing campaign which you may not have even thought about. A result of this can be increased conversion rates, improved search rankings (SEO), higher sales and more.