Outsourcing Sales: Ten Misconceptions Debunked

Whether you’re an emerging start-up trying to find your first clients or a well-established software vendor looking to scale, outsourcing sales can be a great strategy to accelerate growth. With a team of knowledgeable sales development representatives generating qualified leads, you can spend your time developing other key areas of the business.??

Despite the many benefits, some business leaders are hesitant to pass the baton to outsourced sales representatives – likely because they have some concerns that seem to outweigh the benefits.?

Yet, many of these concerns are simply misconceptions about the process and business structure. In our latest blog post, we break down ten common myths and misconceptions about outsourcing sales to help you find out if this method of lead generation is right for your business.

Outsourcing Sales Myths and Misconceptions

• It isn’t cost-effective
• You lose all control
• Outsourcing sales is pointless if you already have an internal team
• All outsourced SDR companies are the same
• You’ll get a ‘one size fits all’ approach
• It’s only for large businesses
• It provides short-term benefits, not long-term growth
• You’ll sacrifice the quality of leads
• Outsourced sales development is only suitable for a small number of industries
• It’s not as effective as in-house sales development

We explore and delve into the reality of these misconceptions, offering a realistic overview of what it means to outsource your sales development function. Click the link below to read the rest of the blog post and find out more about this strategy now ??

Operatix US Operation Sees Exponential Growth Since Expansion

As a result of its recent office expansion in Dallas, Texas, Operatix continues to experience remarkable growth in its USA operation.

The office space was renovated and launched in May 2022, allowing for increased growth in both people and revenue. The increase in resources has allowed us to continue providing B2B software vendors with high-quality sales development programs, for which there is an incredible demand.

The US office development is part of a wider growth plan for the American market, with plans to expand the remote team of sales development representatives across the country. Our remote team are already present in states like Florida, Georgia and Arizona.

Read more about our growth via the blog post below ??

Measuring Content Marketing Success

It’s no secret that content marketing is essential for driving traffic, brand awareness and inbound leads. After all, an amazing solution won't be of much use if no one knows about it.

So, you’ve developed a great marketing strategy and started rolling it out, but how can you determine its effectiveness??

Using the right metrics to revamp your marketing plan can not only boost conversion rates but position your business as a thought leader in your industry.?

In this episode of B2B Revenue Acceleration, host Aurelien Mottier (Co-Founder and CEO, Operatix) sat down with Matt Laybourn (Founder, Rockee) to discuss how to measure content marketing success effectively.?

Matt shares his expertise on what metrics marketers should be looking at, going beyond keyword positions and page views to accurately attribute ROI to content. This includes exploring the benefits of using a unique scoring system on blog posts, and how this data can boost your strategy.

Discover these invaluable insights by listening to the latest episode of B2B Revenue Acceleration ??