Outsourcing Marketing: The Smart Business Move
Every Startup and SME owner wants to win big, that's no secret. But building a winning formula to get there takes expertise many companies simply don't have in-house.
Startups and Small business owners wear many hats, and marketing is often a one-person show. It's a constant battle to keep up with everything from social media to SEO while also running the entire company.
That's where outsourcing marketing comes in - it's a popular solution for businesses to level up their game.
In this article we’ll be discussing what Outsourcing Marketing means, and the pros & cons of outsourcing marketing.
What is Outsourcing Marketing?
Outsourcing is hiring a capable external party or parties to handle some or all of your marketing.
The Pros and Cons of Outsourcing Marketing
1. Expert Support
Marketing specialists can be your secret weapon.? An SEO expert will make sure your business pops up first on Google searches while Copywriting gurus will craft messages that grab your audience's attention and turn them into loyal customers.
Your social media presence can get a makeover with the help of these experts. They'll not only manage your Facebook and Twitter accounts but also use their technological expertise to reach the right people with the right message.
By outsourcing your marketing, you gain access to a whole arsenal of skills and cutting-edge tools – all without the hassle of building your marketing dream team.
2. Reduction In Costs
While marketing professionals command a fee for their expertise, outsourcing can be a cost-effective solution compared to building an in-house marketing team.
The multidimensional nature of marketing requires specialists in various areas, such as SEO and content creation.
Hiring a full-time staff to manage these diverse functions can be quite expensive, considering salaries, taxes, and benefits.
Outsourcing offers a more economical approach, particularly for tasks with seasonal or occasional demands. This allows you to leverage specialized skills without the overhead costs associated with in-house personnel.
3. Less Stress
Running a business requires wearing many hats. Marketing is just one of the many hats you wear, alongside managing staff and client meetings. This constant juggling can lead to burnout. However, there's a solution.
While core tasks like staff meetings can't be outsourced, marketing can be.
By delegating this crucial aspect to a qualified agency, you'll free up valuable time and reduce stress. With a professional team handling your marketing, you can enjoy peace of mind knowing your brand is in good hands and receive high-quality work that delivers results.
Cons
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1. Hiring The Wrong People
Not all marketing companies are created equal. Some might not understand your industry, or worse, might not deliver on their promises.
You've probably heard stories of businesses suing SEO companies for actually hurting their website traffic!
To avoid these headaches, do your research before hiring anyone. Ask for examples of their past work and make sure they seem like a good fit for your business.
2. Access For Immediate Needs
Once you hire a marketing team, you don't want to be left playing phone tag!
Remember how we talked about doing your research before hiring?
Well, that includes figuring out how easy it is to reach them.
Talk to the company about their communication style and availability. Set clear expectations about working hours, how quickly they'll respond to your requests, and how long it will take them to complete tasks.
This will help you stay on the same page and avoid any frustration.
3. Communication Problems
Communication can sometimes get tricky when you outsource marketing. Why? Because unlike having your team in the same office where you can easily chat things through, outsourcing often relies on emails.
This can lead to misunderstandings, like crossed signals on a phone call.
To avoid this, be upfront with the marketing company about how you'll communicate.
Set up a clear process and try to schedule some face-to-face meetings, even video calls, to keep things smooth. This will help prevent misunderstandings and keep everyone on the same page.
Conclusion
Outsourcing marketing offers advantages but requires careful selection. Research ensures you find the right fit, avoiding potential pitfalls. Confidence in your choice guarantees meeting business needs effectively.
At Qore , we bring valuable time back on your side to do more of what you love and what you are good at.
Experience the difference of an affordable, quality remote team member. Change the way you operate today !