Outsourcing is Key to Mental Health, According to Creators. Here’s Why Businesses Should Care.

According to a recent creator study by Tasty Edits, 79% of creators have experienced burnout in the past or are currently struggling with it. ??

For the creator economy as a whole, that’s a significant problem, since burnt out creators often give up their channels. Entire audiences disappear overnight, as does revenue for creator economy companies, and promotional opportunities for businesses. ??

When it comes to preventing creator burnout, the survey respondents agreed that taking regular breaks and exercise were key factors. What stands out, though, is another key strategy that 63% of successful creators pursue - outsourcing. ??

The numbers showed that creators who work with graphic designers, SEO professionals, and video editors, rather than handling everything themselves, were less likely to experience burnout. Apart from stress relief, they were also more productive overall. ??

Here’s what this means for businesses.?

Working With Robust and Reliable Influencers?

To start with, finding out if a creator works solo or with a team at their back can help businesses decide whether to work with them.?

Influencer marketing is one of the highest-ROI strategies out there. Statistics show that 72% of Gen Z and Millennials follow influencers. Consequently, 89% of marketers who currently work with influencers will increase or maintain their investment next year. ??

However, if you invest in building a strong partnership with a creator, but they then experience burnout and abandon their audience, you will have wasted resources and lose much of the exposure you gained.?

Verifying that creators work sustainably in terms of their mental health and productivity in the long term should be a basic step in choosing influencers to work with. ??

Taking Away Productivity Lessons?

A second major takeaway for businesses is that it pays off to outsource tasks such as graphic design and video editing.?

The statistics show that creators who outsource consistently have a lower incidence of burnout and lower stress levels, but also larger audiences and a higher income. Most of those who outsource also say that delegating tasks like video editing has had a positive impact on their productivity that is well worth the costs of outsourcing. ??

For businesses, this shows that outsourcing different aspects of the video production process is a prudent medium-term investment.?

Considering the outsize popularity of video content, especially among Gen Z and millennials, producing high-quality clips should be high up on any marketers’ list of priorities. Hiring a video editor or graphic designers will increase the efficiency of this process and boost your overall ROI.?