Outsmart Niche Marketing : Grow your Business Tenacity - The Marketing Invisibility
Hari Vignesh
Performance Marketing Manager @Lyzr.ai | Growth Marketer | All things Marketing | Ex - Integra Global Corp
Our content series “The Marketing Invisibility” tells the story behind impactful growth strategies that boost leads, tribe-building marketing tactics and improves your business growth.
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Outsmart Niche Marketing : Grow your Business Tenacity
Cult your brand for a specific Market. Like,?
Nike for Shoes,?
Starbucks for Coffee,?
Apple for Accessories,
The Louis Vuitton for bags,?
Be Specific.?
Have you ever wondered why brands like Nike, Apple, Starbucks & the Louis Vuitton products are so Expensive.??
As these brands focus on One Specific market for their business growth.
Your brand is not for Everyone. Everything.?
If you wanna sell everything, you’ll end up with nothing.
Jack of all trades, master of none.
Selling is telling to the people. Telling to the right people.
For any given market, Only 3% of Users are ready to buy On-the-Go. Target Users based on the? Neurological behavior on the web platform.?
Targeting people who look for your service is crucial.?
Targeting all of the 7.97 billion people won’t make you conversion
But, targeting the few right users can make you billions.?
No One is ready to buy from you??
Unless you do, Something Unique.?
Unique doesn’t always mean Different, sometimes it can also be Usual.
Most of the conversions made are not by marketing or not cost efficient but made of emotions.
Market Emotions. Market Efficacy. Market Flaws. Market USPs.?
Marketing is not only about working on Online tools.?
We’re still a way beyond experimenting with multiple marketing strategies.?
You've likely heard all about the power of niches. But it's not enough to simply create one layer of focus, and then stop there. You have to get ultra-specific to where you build a niche within a niche with a niche.
Niches work in the opposite way we often imagine them to.
We tend to think the broader I market the more people I have the opportunity to attract. But it's the opposite: The wider you target, typically the more you shrink into obscurity.
Develop Niche Marketing plans. Experiment. Test. Analyze and Get the pulse of the user .
1. Understand your Competition
2. Narrow down your Niche Market
3. Go specific with your brand
4. Sell where your customers are ready to buy
5. Promote your Proof of work mechanism to enhance your brand value
The same is true for groups. One of the biggest mistakes of people with big groups & small bank accounts is having groups filled with anyone & everyone.
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The goal is not to attract as many people as possible. It's to attract as many of the right people - people you can serve & sell - as possible.
And creating your micro-niche starts with clarifying your who, what & how.
Who do you help? - Entrepreneur
What problem do you solve? - Self image, Entrepreneur transformation
How do you solve it? - what, why, mindset, taking action, productivity, Feedback ( Mindset shift ) Version 2.0
Whenever a user faces a pain point due to the lack of product or service, he/she knocks your door.?
If you can provide a solution to the user’s pain point, it ends up with a conversion.??
Marketing is the process of solving user’s pain points through personalized solutions.?
Pain points will differ based on user perception.
With Infinite number of pain points, a user starts the journey over the internet looking for the best solution that works the most.
Below are the 6 major pain points that user experience,
> Financial Pain point
> Productivity pain point
> Online research Pain point?
> Checkout Pain points
> Tracking and Delivery pain points
> Multi–Channel Shopping pain points
Understanding the buyer persona is simple.?
Just know what they need and do what they really need.?
Without knowing what your user actually wants, you’ll end up with zero conversion, even if you spend millions on ads.?
Be specific.?
Getting Clicks and Impressions won’t offer you conversions.?
Target User-Defined Markets to get quality leads.?
Targeting audience based on the marketplace.
> Micro Niche?
> Niche
> Sub - Market
> Market
Targeting Micro-Niche - Increases LTV (Lifetime value of customer) with refined audience base.
Niche targeting covers the set of audience in-and-around your market.?
More specific your go, More conversion you capture.?
Define your Niche Market into 5 Categories:
1. Demographic Database (Age, Gender, Education, Income level, Preferences)
2. Geographic location (Region of target audience)
3. Qualified targeting level?
4. Psychological interest & search behavior (Value, LTV, interests, attitude, search experience)
5. Based on Pricing
Each Individual has their own Unique peculiarity, needs, preferences and identities. Target their personalized needs to acquire users.?
Niche Marketing connects people with what they need and how to source. Attaining sales and closure of leads are the processes of marketing ventures, and it's not the destination.