Outside Perspective: How a Strategic Communications Advisor Can Help

We’ve talked about regularly assessing your communications to ensure your company or organization’s marketing and promotion are robust and timely. But what if you don’t know where to start, or have little time for it? What if you think you’re doing okay, but actually have blind spots because you are so entrenched in the day-to-day work, causing you to miss opportunities, or worse –have a potential crisis on your hands?

That’s where a strategic communications advisor, a neutral third party with a deep knowledge of professional marketing and communications, can assist. Here’s what to expect and what to consider when working with a strategic communications advisor:

Listening and Researching

The advisor should spend time listening to strategic members of your team, as well as stakeholders, and learning about how you currently communicate. They should be given enough access to get a clear picture of the perceptions of the organization internally and externally.

Formulating Strategies

Your advisor should be able to formulate strategies for success that complement your company’s existing long-term strategic plan or business plan. They should be able to identify what’s working well and what you might want to consider scrapping or changing, and provide new initiatives to implement.

Identifying Potential Crises

The best time to deal with a crisis is before it happens. A strategic communications advisor can help you think through worst-case scenarios and develop a crisis plan in advance, which can keep an issue from spiraling out of control. You can also avoid some issues altogether because the advisor will have an outside perspective and can spot potential problems.

Find a fresh set of eyes and ears to serve as your organization’s trusted communications counsel. Reach out for extra assistance now, before you need it!

Kristine Gobbo is the founder/president of?Spectrum Public Relations , a full-service marketing and PR firm located in South Florida.?Contact: 561-463-0777 or?[email protected] .