Outlook: A B2B Marketing Shift
2025 will be shaped by a dramatic shift in buyer priorities as defensive buyers prioritize efficiency and outcomes—effectively ending the growth-at-all-costs model.
Fueled by AI purchases, this shift in buyer sentiment impacts every aspect of the buyer's journey, driving investments in Cybersecurity and Cloud.
Buyers demand more value and expertise, seeking higher-quality personalization—prompting vendors to bundle services with tech for a seamless, buyer-centric experience.
As we step into this new era, the emphasis is on marketers to bridge the gap between strategies and buyer expectations.
Buyer centricity is essential for derisking solutions and engaging today's tech-savvy, independent buyers as they navigate the pressure to deliver innovation while reducing costs.
Our Outlook 2025 report, powered by INFUSE Insights, breaks down the biggest trends, opportunities, and challenges set to define success next year.
With a total of seven chapters, each with its own actionable strategies, this edition of Outlook is by far our grandest yet. Below is a short preview of everything covered in this report:
Read our INFUSE Outlook to guide your demand strategies for 2025 and empower your growth with efficient, buyer-centric strategies.
B2B buyers continue to take a defensive stance as they are challenged by the urgent need to optimize existing solutions and minimize risk.
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While optimistic about the year ahead, decision makers are focused on streamlining processes and maximizing outcomes. To put it bluntly, GTM teams are prioritizing cutting fat over growing revenue.
Informed by responses from 2k+ revenue leaders driving GTM investments, our Voice of the Buyer 2025 report explores the latest trends in buyer behavior and purchase drivers.
Read the report to discover how buyer priorities continue to evolve, along with top demand strategies for engaging buyers with the experiences they have come to expect.
Buyer scrutiny and defensive buyers are reshaping the buyer's journey, placing marketers at the forefront of crafting innovative, buyer-led strategies.
While marketers are generally aligned with the priorities of B2B buyers, there are clear areas for improvement. These critical points pose the greatest risk to the success of marketing strategies in 2025—particularly as buyers seek more value and expertise from their vendors.
Our Voice of the Marketer 2025 report breaks down the key drivers of change in B2B demand-to-revenue marketing, as well as critical initiatives for meeting buyer needs.
Read the report to uncover the top challenges facing marketeres, the return of brand-to-demand, the state of buyer-led content, and the key to channel-led growth.
Thank you for reading!
We hope that Outlook 2025 and the INFUSE Insights reports help you develop and implement demand strategies primed to drive your growth.
You can find all of the content from this edition on our Outlook hub.
See you in the new year,
The Content Team
Founder @Optimise Your Marketing | I Help You To Finally Get It DONE!!! - Identify, Fix and Rocket Your Online.
2 个月A must-read report for anyone looking to refine their GTM strategies for 2025
Redefine Leadership. Rekindle Purpose ?? LETS TALK: Guiding Senior Leaders to Lead with Impact, Integrity & Ease ?? | Alignment & Performance | Authentic Leadership Advocate | Nature-Infused Perspective ??
2 个月Outlook 2025’s focus on efficiency reflects how buyers expect brands to deliver more value
Senior Engineer | SAP SD Consultant | Pinnacle Industries | EKA Mobility Solutions | VDL Groep
2 个月Wow, this is great. Thanks Infuse
Empowering production leads to overcome process-related capacity constraints.
2 个月The Voice of the Buyer section provides vital insights into aligning with defensive buying. Incredible
?? Passionate about Student Recruitment I Made in ???? I ???? Citizen
2 个月The focus on buyer-centric strategies aligns perfectly with the need for personalization and expertise