Outline Insight (Part 2)

I hope our recent outline conversation is helping you! Please let go of any thoughts you have about not having enough content for your book!

I'm going to use You Must Market Your Book to help you easily answer the next three questions in my outlining process:

1. What do you want readers to do as a result of reading your book? I want readers to think differently about book marketing and know how to do it. You want your readers to be able to do something after reading your book—so define what that is!
2. What do you want readers to not do or stop doing? I want readers to stop marketing in ways they don't enjoy (and that are ineffective), or stop not marketing (i.e., they start marketing effectively). You want your readers to avoid pain and suffering by not doing something ineffective or start doing something more effective. Be sure you help your readers as much as you can!
3. What do you want readers who are also your ideal prospective clients to do? I want mine to get I Must Market My Book Workbook and/or Book Marketing Mastery. Ultimately, if you're writing your book to help generate new business, you need to have a destination for them in mind.

Keep in mind you want readers to be able to solve their problem or get their desired results even if (especially if) they only read your book. Of course there's more you have to offer, but you want to give as much as you can in your book so your readers are happy! By having additional ways for them to engage you, they just might (or they might keep them in mind for the future).

I've got one more piece of outlining you'll want to know, so I'll see you tomorrow.