Outdoor Network & Efficient Wealth: Utilizing DOOH for Strategic Success

Outdoor Network proudly announces the completion of a comprehensive national advertising campaign for Efficient Wealth, designed to elevate brand visibility and engagement in upscale areas across major metros and secondary towns. The initiative rolled out over three months, commencing on August 1st and concluding on October 30th, and utilized 23 high-profile, strategically selected sites situated on high-traffic highways and main arterials.

Efficient Wealth’s main objective was to capture the attention of a diverse audience and generate interest in their services, doing so by placing a strong focus on generating awareness and enthusiasm for both the preceding Rugby World Cup and the Efficient Wealth brand.

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Month one of the campaign was dedicated to "Creating Excitement," by actively promoting fan parks and other World Cup-related events, tapping into the global sports extravaganza's excitement.

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The subsequent two months, coinciding with the Rugby World Cup, were devoted to "Generating Confidence through Association”. By utilizing the dynamic and real-time capabilities of Outdoor Network’s Digital Out-of-Home (DOOH) sites, they provided timely updates on upcoming games, real-time score updates, and intriguing rugby-related facts to effectively engage the audience.

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Efficient Wealth experienced a range of benefits from this strategic campaign, including increased brand visibility on a national scale, enhanced trust, and confidence through association with a globally renowned event, wider engagement with potential clients in affluent areas, and the capitalization of the excitement and enthusiasm surrounding the Rugby World Cup.

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Outdoor Network maximized its nationwide digital presence to tap into the full spectrum of consumer engagement opportunities. Learn more about leveraging current events and trends through an integrated approach here: https://lnkd.in/dbBnwDuH