Outdoor Advertising - old school is new school (And how to make it work for your business)

Some people consider billboards and out of home advertising as ‘old school’ but as markets are becoming increasingly fractured, traditional media is becoming too expensive and less effective.  

When you turn your billboards or out of home digital, it’s even more powerful.  Moving images, new content at the click of a button, AR using holograms, interactivity with NFC and GR codes and the generation valuable data by adding cameras - every marketer should take a look.

To read my full blog, click here.