OUTDOOR ADVERTISING

Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. The Outdoor Advertising Association of America says that’s where consumers spend 70 percent of their time. Most people are familiar with billboard advertising, regardless of where they live or travel. Billboards are placed next to high-traffic highways as well as along less-traveled roads in non-urban areas. Ads on the sides of busses are the most common form of transit outdoor advertising, but outdoor advertising is common in subway stations and within subway cars, in taxis, along airport walkways, and wrapped around vehicles – one of the newer trends...MUKUL DIXIT