"Outdoor Advertising and Billboards: How to Boost Sales and Position Your Brand in the Consumer's Mind"

Armando Barrera Barrios Consultant in Digital Marketing, Academic, Professor, Author, and Speaker.

Originally publsihed: May 1, 2023

Outdoor advertising, also known as Out of Home (OOH), is a highly effective marketing tool for businesses. Billboards and Below the Line (BTL) strategies are essential components of this approach, allowing companies to reach consumers directly, effectively, and with significant visual impact.

According to a Nielsen study, outdoor advertising is one of the most effective ways to reach consumers. About 46% of respondents reported seeing a billboard ad in the past month, and 71% noticed ads on urban furniture. Moreover, outdoor advertising has a high recall rate, making it an ideal tool for long-term brand positioning.

But outdoor advertising isn't just about long-term effectiveness; it can also deliver immediate results. A study by the Outdoor Advertising Association of America found that 26% of respondents visited a store after seeing a billboard ad, and 72% took some action after viewing outdoor advertising.

At Accurate Media, as a sales manager and advertising expert, I can attest to the effectiveness of outdoor advertising. We offer a wide range of billboards and urban furniture across Mexico, supported by an exclusive, state-of-the-art online platform that allows us to reach consumers effectively and with high visual impact.

Don't miss the opportunity to use outdoor advertising to enhance your brand positioning and boost your sales. Contact us at Accurate Media, and we will help you design an effective advertising strategy tailored to your needs.

Hashtags: #OutdoorAdvertising #BTL #Billboards #Marketing #AccurateMedia #Sales #BrandPositioning #VisualImpact #BrandRecall