Outcomes, not Outputs

“I don’t understand. Why we are doing this? Can’t we just leave things as is?”

This is a common narrative I’ve seen occur within organisations in relation to their digital programs. Communication and a shared understanding is at best foggy across the leadership, management and implementation teams resulting in delivery of less-than-ideal customer or employee digital experiences.

‘Outcomes, not Outputs’, is a guiding principle that lifts the fog to align all levels of an organisation around the desired strategic impact from a digital program. Jumping too quickly to focus on tactical ‘outputs’, and missing the crucial steps of getting all stakeholders on the same page is a guarantee for losing your way.

Rallying around specific ‘outcomes’, is a powerful binding agent between the desired business impact and prioritisation of the digital initiatives that will deliver an experience people love and provide real value to your organisation.

Whatever the scale of a digital transformation program, the people working together around a shared understanding is far more crucial to success than procuring the latest shiny-tech to add to the stack or using the coolest flavour-of-the-month development process. 

Shared clarity on what outcomes you are aiming to achieve removes chaos, complexity and drives co-operation. People power change.

Note: Why represent this principle as a pyramid? The triangle is arguable the strongest shape known to man. To design a Bankable Digital strategy that is resilient and flexible for adapting to the ever changing pressures in the landscape of digital, it seems apt to use a triangle as it strength is derived from any added force being evenly spread across its three sides.

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