Is Outbound Marketing Dead?

There is no denying that outbound marketing has gotten much, much more difficult than it used to be. When I started my career, it was by far the most effective means of lead generation. However, marketing as a profession is constantly changing. As a marketer, it's adapt or die. Just when you've grown to rely on a particular marketing methodology as your "go-to", it's probably just about to go into decline.

There are many reasons for this which I won't go into detail on, but the most basic of these is that everyone piles into what works. And there really can be "too much of a good thing" when it comes to marketing. Once everyone is doing it, the channel becomes "clogged", and prospects become annoyed and irritated by the overwhelming amount being thrown at them. Annoyed and irritated prospects are never a good thing.

For many reasons, this has happened in most of the mainstream outbound marketing methods, as we sit here today. The ROI on outbound methods has been declining for some time. And recently it feels likes it's been plummeting. So is it time to give up on outbound completely?

Even given what I've written above, I don't think so. There are still compelling reasons to include outbound methods in your marketing mix. I've written a brief article on the reasons for continuing with outbound marketing. If this is a topic that interests you, take a look and tell me what you think!

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